Experience: minimum 2 years of relevant experience
Location: Coimbatore
Immediate joiner required
We are looking for a Product Manager – CRO (Conversion Rate Optimization) to drive website optimization, conversion improvement, and data-driven product initiatives across our brands.
Key Responsibilities
Define and execute A/B testing strategies, including identifying the right areas, hypotheses, and test scenarios.
Support website redesign initiatives and ensure changes are aligned with business objectives and customer needs.
Apply a strong understanding of UI/UX principles and frameworks to improve website experience and conversion.
Analyze websites proactively to identify opportunities, issues, and potential improvements before changes are implemented.
Perform conversion funnel analysis to identify drop-off points and optimization prospects.
Monitor and manage key e-commerce KPIs and performance metrics.
Develop optimization strategies based on website data, customer behavior, and performance insights.
Plan and strategize promotional offers and conversion-focused initiatives.
Understand the requirements and objectives of each brand and recommend suitable solutions accordingly.
Work closely with relevant teams to translate insights into actionable CRO and product improvements.
What We're Looking For
Strong understanding of Conversion Rate Optimization (CRO) and e-commerce websites.
Knowledge of A/B testing, funnel analysis, website analytics, and conversion optimization.
Valuable understanding of UI/UX principles and customer behavior.
Solid analytical and problem-solving skills.
Ability to identify optimization opportunities and convert insights into actionable recommendations.
Strong communication and cross-functional collaboration skills.
Experience working with e-commerce brands or digital products will be an advantage.