TRUTH & HAIR

NYNM Organics Pvt. Ltd. | Gurugram, India

New Product Development (NPD) Manager — Product Innovator

Department - Research & Development / Product Innovation

Reports to - Co-Founder & CEO

Location - Gurugram, Haryana (on-site, with vendor/factory travel)

Employment Type - Full-time

About Truth & HairTruth & Hair is a trichologist-founded D2C hair makeup and styling brand redefining how India thinks about hair — not as a problem to solve, but as a form of everyday self-expression. Since gaining national recognition on Shark Tank India Season 5 and closing a seed round led by Inflection Point Ventures, the brand has scaled a portfolio of hero products including the Root Touchup Hair Mascara, 3-in-1 Curly Styler, Flyaway Wand, Wavy Hair Milk, and newer launches such as Hair Swipes and Hair Glitters. We serve all hair textures and are building the category-defining hair styling and hair makeup brand in India.

The RoleWe're looking for a hands-on NPD Manager / Product Innovator to own our new product pipeline end-to-end — from trend spotting and concept to formulation, vendor management, and shelf-ready launch. This person will work directly with the founders, translating category insight and R&D; direction into manufacturable, on-brand products, and will take primary ownership of formulation and vendor workstreams currently run by the founding team.

What You'll Own• Drive the end-to-end NPD process — ideation, market and trend research, formulation briefs, vendor coordination, sampling, testing, and launch readiness.





- Partner with contract manufacturers and cosmetic chemists to develop and refine formulations across hair styling, hair color, hair treatment, and fragrance-led categories.
- Own active ingredient and claims research (e.g. peptides, growth actives, silicone-free/clean formulations) and translate it into formulation specs and competitive positioning.
- Conduct structured competitor benchmarking — ingredient decks, pricing, positioning, and category gap analysis — to inform the innovation roadmap.
- Review and validate supplier documentation: TDS, COAs, stability and compatibility data, and MOQ/costing sheets.
- Manage formulation cost engineering — balancing MRP targets, COGS, and margin structure with the founders and finance.
- Coordinate with regulatory/compliance on cosmetic claims, labeling, and BIS/CDSCO requirements as applicable.
- Run pilot batches and QC checkpoints, and manage handoffs into production once a formulation is finalized.
- Source and manage domestic and international OEM/vendor relationships (including sourcing trips as needed).
- Partner closely with marketing to ensure product stories, claims, and packaging are substantiated by the formulation.





What You Bring• 3–6 years of experience in New Product Development within beauty, personal care, or FMCG — hair care/styling formulation experience strongly preferred.

- A degree in Cosmetic Science, Chemistry, Pharmacy, or a related field; trichology background is a plus.
- Working knowledge of cosmetic ingredient science (actives, surfactants, film-formers, preservative systems) and formulation documentation.
- Strong vendor management and negotiation skills, with comfort managing multiple manufacturers/OEMs simultaneously.
- Familiarity with Indian cosmetic regulatory requirements (BIS, CDSCO) and claims substantiation.
- Excellent Excel/documentation skills for formulation tracking, costing, and specs.
- An entrepreneurial, detail-obsessed mindset — comfortable moving fast in a lean, founder-led D2C startup.

Good to Have• Experience with hair color/dye chemistry or temporary color systems.

- Exposure to fragrance development and working with fragrance houses.
- Prior experience sourcing from China or other international OEM markets.
- An existing network of cosmetic chemists, labs, or contract manufacturers in India.

Why Truth & Hair• Direct, daily access to the founding team — your work shapes the product roadmap, not just executes it.

- Ownership of a category-defining innovation pipeline at a fast-scaling, well-funded D2C brand.
- A fast-paced setting where ideas move from brief to shelf in months, not years.

How to ApplySend your resume and a short note on a product or formulation you're proud of to [email protected]

📌 New Product Development Manager (Gurugram)
🏢 Truth u0026 Hair
📍 Gurugram