Job Description – Performance Marketing Manager

Position: Performance Marketing Manager
Location: Ahmedabad (Work from Office)
Experience: 5–10 Years
Working Days: Monday to Friday (5 Days Working)

About the Role

We are seeking an experienced and results-driven Performance Marketing Manager to lead our paid media and digital acquisition initiatives. The ideal candidate will have extensive hands-on experience managing and optimizing campaigns across Google and Meta platforms, with a solid focus on lead generation, conversion optimization, and revenue growth.

Key Responsibilities
Develop, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram).
Drive lead generation, customer acquisition, and brand visibility through paid marketing channels.
Monitor campaign performance and optimize budgets to maximize ROI and ROAS.
Manage Search, Display, YouTube, Performance Max, Remarketing, and Social Media advertising campaigns.
Set up and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
Conduct audience research, segmentation, and retargeting strategies to improve campaign effectiveness.
Analyze campaign data, identify trends,



and provide actionable insights for continuous improvement.
Collaborate with content, design, and sales teams to create high-converting marketing assets and landing pages.
Perform A/B testing on ads, creatives, landing pages, and audience segments.
Stay updated with industry trends, platform updates, and best practices in digital marketing.

Required Skills
Solid expertise in Google Ads and Meta Ads.
Proven experience in Lead Generation and Performance Marketing.
Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Robust understanding of Conversion Tracking and Attribution Models.
Experience with Remarketing, Audience Building, and Funnel Optimization.
Knowledge of Landing Page Optimization and A/B Testing.
Ability to manage and optimize large advertising budgets.
Solid analytical and data-driven decision-making skills.
Excellent communication and stakeholder management abilities.

Qualifications
MBA (Marketing) or any relevant Graduate degree.
5–10 years of experience in Performance Marketing or Digital Marketing.
Google Ads and Meta Certifications will be an added advantage.

Pay: ₹75,000.00 - ₹150,000.00 per month

Work Location: In person

📌 Performance Marketing Manager Ahmedabad (India)
🏢 11Axis Services
📍 India