Home Studio

Bangalore/Pune

Role Description

O2O Marketing automation specialist with marketing technology focus. Working in a English with an international team - with colleagues in Hong Kong, Taiwan, Japan, India, Barcelona and Mexico City. Working closely with Data Analytics, AI and visualisation.

Marketing Strategy, Planning, Tactics and Production
MOJO corporate marketing
Multi-platform content copywriting
Working with Interactive Media, Deeptech and Data Visualisation teams to create automation paths in all O2O marketing engagements.
Setting and tracking KPIs using industry standard tools

O2O Marketing Funnel Automation/Data Collection/Platform Management
Data-collection technology review (online marketing, internet, motion sensors, retail POS, CCTV, and biometrics)
Setting up AI-driven data analysis and decision making triggers
Platform review, setup, integration and management

Marketing to Sales Funnel Setup and Tracking
Setting up and tracking data links between marketing and sales funnel using Zapier or similar
Setting up and tracking alerts for data transfer
Using AI-driven data analysis and decision making

O2O Marketing Integration
Dashboards for O2O integration
Linking to offline sensors and people tracker





Market Insights
Follow developments in programmatic and AI -driven automated marketing and lead generation tools

Other duties
Generative AI integration into workflow
As needed

Skills Required

Have you got what it takes to join our team?
At least an undergraduate degree in a numerate subject
At least 2 years working experience in O2O marketing role that has positively impacted sales
Proficiency in EDM, CRM, Marketing automation tools, social media platforms
English (IELTS 6.5 or equivalent TOEIC 820/ EIKEN Grade 1 )
Second language (Mandarin, Cantonese, Japanese, Spanish)

Personality Qualities

All MOJO staff are 21st century digital leaders.
Appreciation of the central role of Design in technology application
Proven experience in the following area Gaming, AdTech, Agritech, EdTech, MedTech, Design, and SmartCity applications
Positive communicator of basic concepts and strategies
Actively following technology and company trends

Advantages

Ask not what your company can do for you; but what can you do for your company
Versatile working hours and location
On-the-job training
Performance related bonus

📌 Storyteller :o Marketing Automation And Lead Generation Bengaluru
🏢 Global Digital MOJO
📍 Bengaluru