About Beco /n /n BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time. /n /n About the Role /n /n Beco is looking for an experienced National Sales Manager – General Trade and Modern Trade to lead and scale our GT business across India.
The role will be responsible for driving revenue growth, expanding distribution, strengthening channel partnerships, and building a high-performing sales organization. /n /n Key Responsibilities /n /n /n
- Develop and execute the National General Trade and Modern Trade sales strategy aligned with business goals.
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- Drive primary and secondary sales growth while delivering revenue and market share targets.
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- Expand distribution, improve outlet coverage, and strengthen distributor and wholesaler networks.
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- Lead, mentor,
and develop Regional Sales Managers and field sales teams to drive execution excellence.
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- Monitor sales performance, forecasting, budgets, and key business metrics.
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- Collaborate with Marketing, Supply Chain, Finance, and other cross-functional teams to ensure seamless execution.