Job Description Area Business Lead (FMCG)

Position: Area Business Lead (ABL)

About the Role

We are looking for a results-driven Area Business Lead to drive sales growth, distribution expansion, and market execution across the assigned territory. The ideal candidate will lead a team of Business Development Officers (BDOs) and Business Development Executives (BDEs), build robust distributor relationships, and ensure achievement of primary and secondary sales targets.

Key Responsibilities
Own and deliver monthly, quarterly, and annual sales targets for the assigned area.
Drive primary and secondary sales while ensuring healthy distributor inventory and stock availability.
Appoint, manage, and develop distributors to maximize market penetration.
Lead, coach, and monitor the performance of BDOs and BDEs through regular field visits.
Ensure execution of company sales strategies, trade schemes, and promotional activities.
Expand numeric and weighted distribution by onboarding recent retail outlets.
Monitor beat plans, Permanent Journey Plans (PJP), and field productivity.
Analyze sales performance, identify business opportunities, and implement corrective actions.




Build solid relationships with distributors, key retailers, and channel partners.
Ensure timely collections, credit control, and compliance with company policies.
Track competitor activities, pricing, product launches, and market trends.
Coordinate with Supply Chain, Marketing, and Finance teams to ensure seamless business operations.
Maintain accurate sales reports, market intelligence, and business reviews.

Key Requirements
Bachelor's degree in Business, Marketing, or a related field. MBA preferred.
5–8 years of sales experience in the FMCG industry, with at least 2 years in a team handling role.
Robust experience in General Trade distribution management.
Proven track record of consistently achieving sales targets.
Excellent leadership, negotiation, and relationship management skills.
Strong analytical and problem-solving abilities.
Proficiency in MS Excel and sales reporting tools.
Willingness to travel extensively within the assigned territory.

Preferred Industry
FMCG (Food & Beverage preferred)
Packaged Foods
Snacks
Ready-to-Eat / Ready-to-Cook
Consumer Goods

📌 Area Business Lead Pune
🏢 Alimento Agro Foods
📍 Pune