We are looking for a dynamic and result-oriented Area Sales Manager to drive sales of IT products including laptops, desktops, printers, and accessories through channel partners, dealers, and resellers. The role requires strong relationship management, sales execution, and market expansion skills.
Key Responsibilities
Develop and manage channel partners / dealers / resellers in assigned territory
Drive sales growth for IT hardware products (Laptops, Desktops, printers, and accessories).
Identify and onboard new partners to expand distribution network
Achieve monthly and quarterly sales targets
Build strong relationships with partners and ensure repeat business
Coordinate with internal teams for pricing, stock availability, and order processing
Conduct product promotions, schemes, and partner engagement activities
Monitor competitor activities and provide market feedback
Ensure timely collection and maintain healthy outstanding levels
Key Requirements
3 – 8 years of experience in Channel Sales / Distribution Sales (IT Products preferred)
Robust network of dealers / system integrators / resellers
Positive understanding of IT hardware products (HP / Dell / Lenovo preferred)
Excellent communication and negotiation skills
Target-driven with a strong sales mindset
Ability to travel within assigned territory
Preferred Skills
Experience in handling brands like laptops, printers, or IT accessories
Strong relationship-building and influencing skills
Basic knowledge of pricing, margins, and distribution business