Management Level: 07 - Manager - Sales Effectiveness;

Location: Bengaluru;

Must have skills: Sales Effectiveness, Content Strategy Planning, Copywriting Editing, Sales Enablement Content, Marketing Collateral Development;

Good to have skills: SEO Digital Content Optimization, Lead Generation Content, Campaign Content Development, Customer Journey Mapping, Cross-functional Collaboration, Content Performance Analytics;

Experience: 12+ years of experience is required;

Educational Qualification: Graduate (Marketing, Mass Com., Journalism Preferred)

Key Roles Responsibilities
Develop content for landing pages, brochures, emailers, ads, advertorials, presentations, solution briefs, case studies, and sales collateral.
Create messaging frameworks and content plans aligned with business goals, target audiences, and sales objectives.
Develop content supporting the full customer journey, including prospecting, lead generation, nurturing, and engagement.
Partner with sales, marketing, product, digital, and business teams to understand requirements and translate them into effective content.
Support campaigns across websites, email, paid media, social media, and other digital channels.




Collaborate with creative/design teams for effective execution and consistent brand communication.
Monitor content performance and optimize messaging, engagement, lead generation, and conversion.
Maintain consistent brand voice, messaging, quality, and communication standards.
Track industry trends, customer insights, competitor positioning, and content best practices.
Manage multiple projects, prioritize deliverables, and ensure timely, high-quality execution.

Required Qualifications
12+ years of experience in sales enablement, content marketing, marketing communications, or related functions.
Strong writing, editing, storytelling, and communication skills.
Robust knowledge of content strategy, customer journeys, lead generation, sales funnels, and conversion optimization.
Proven experience creating sales and marketing content across multiple formats and channels.
Robust stakeholder management and cross-functional collaboration skills.
Ability to manage multiple priorities and deliver within timelines.
Solid attention to detail and ability to convert business requirements into effective content.
B2B, technology, consulting, or professional services experience preferred.

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📌 Manager Sales Effectiveness Bengaluru
🏢 Accenture
📍 Bengaluru