Role & responsibilities
Generate engaging content ideas aligned with marketing goals.
Create short-form content (Reels, posts, carousels), including scripts, captions, and hooks.
Use tools like Canva, CapCut, and AI platforms for content creation.
Publish and manage content across social media platforms (primarily Instagram).
Track and analyze content performance (views, engagement, reach).
Continuously optimize content based on insights and trends.
Collaborate with designers and team members when required.
Preferred candidate profile
Robust understanding of social media platforms (especially Instagram/Reels).
Hands-on experience in content creation and basic video editing.
Ability to generate ideas and execute consistently.
Familiarity with AI tools (ChatGPT, Claude, etc.) for content enhancement.
Portfolio showcasing previous content work.