About the role:

We are looking for a Marketing Specialist – Content & Demand Generation who is a strong content writer and understands how content can contribute to audience engagement, lead generation, and pipeline.

This role is ideal for someone who enjoys creating content, understands B2B audiences, and wants to go beyond content production to actively contribute to demand generation.

What you'll do?

- Create high-quality content for LinkedIn, blogs, email campaigns, video scripts, and other marketing channels.
- Develop content aligned with our ICP, buyer personas, customer pain points, and marketing goals.
- Manage and support organic LinkedIn content and engagement, including meaningful interactions with target audiences.
- Research industry trends, customer challenges, and relevant topics to identify content opportunities.
- Repurpose content across different formats and channels to maximize reach and engagement.
- Support demand-generation campaigns, webinars, events, and other marketing initiatives through content and campaign execution.
- Identify and engage with relevant prospects and ICP accounts through social and content-led activities.
- Work closely with the marketing team to turn content and audience insights into demand-generation opportunities.
- Track content and campaign performance and use insights to improve future marketing activities.
- Collaborate with design, sales, and other teams to execute marketing initiatives.

What we are looking for?





- 3–4 years of experience in content marketing, B2B marketing, demand generation, or a similar role.
- Strong written and verbal communication skills.
- Proven experience creating content for LinkedIn, blogs, email, and other marketing channels.
- Valuable understanding of B2B marketing and buyer journeys.
- Understanding of demand-generation principles and how content can contribute to lead generation.
- Strong research and storytelling skills.
- Comfortable working with marketing data and performance metrics.
- Proactive, curious, and willing to experiment with new marketing ideas and channels.
- Ability to work independently and manage multiple marketing initiatives.

Good to have:

- Experience in B2B SaaS or technology companies.
- Basic understanding of SEO and AI Search.
- Experience with HubSpot or other marketing automation/CRM platforms.
- Experience with LinkedIn marketing, email marketing, webinars, or campaign execution.
- Familiarity with AI-powered content and marketing tools.

What success looks like: Success in this role is not just about how much content gets published. It is about creating useful content that reaches the right audience, drives meaningful engagement, generates intent, and contributes to demand generation.

If you are a content-focused marketer who also wants to understand and influence the business impact of marketing, we'd love to hear from you.

📌 Marketing Specialist- Content & Demand generation (India)
🏢 Omnibound AI
📍 India