– Marketing Manager (Automobile Dealership)

Position: Marketing Manager

Industry: Automobile Dealership – Passenger Vehicles / Commercial Vehicles / EV

Department: Marketing & Business Development

Reports To: Dealer Principal / General Manager / Head of Sales & Marketing

Employment Type: Full-time

- Job Purpose The Marketing Manager will be responsible for developing and executing marketing strategies to generate quality leads, increase showroom footfall, strengthen brand visibility, support vehicle sales, and improve customer engagement across digital and offline channels.
- Key Responsibilities

Marketing Strategy & Planning

- Develop monthly, quarterly and annual dealership marketing plans.
- Plan marketing activities based on sales targets, inventory, new launches and local market opportunities.
- Develop campaigns for PV, EV, commercial vehicles, used cars, service and accessories, as applicable.
- Monitor competitor activities, pricing, offers and local market trends.

Digital Marketing

- Manage digital marketing campaigns across Google, Meta, YouTube and other relevant platforms.
- Plan lead-generation campaigns for new vehicle models, test drives, bookings and offers.
- Manage dealership social media pages and content calendar.
- Coordinate creation of videos, reels, graphics, customer testimonials and product content.
- Monitor digital leads, CPL, conversions and campaign ROI.
- Improve dealership visibility through Google Business Profile, local SEO and online reputation management.

Lead Generation & Sales Support

- Generate qualified leads for the Sales and CRM teams.
- Coordinate with Sales Managers to ensure timely lead allocation and follow-up.
- Track marketing-generated leads from enquiry to test drive and booking.
- Analyse lead quality and improve campaigns based on conversion performance.
- Conduct campaigns to increase showroom walk-ins and test-drive registrations.

Events & Local Marketing

- Plan and execute vehicle launches, roadshows, exhibitions, mall activities and customer events.
- Organise test-drive camps and EV awareness/experience events.




- Develop local-area marketing activities around the dealership.
- Coordinate outdoor advertising, hoardings, banners, print media, radio and other ATL/BTL activities.
- Build relationships with corporate organisations, housing societies, institutions and local business communities.

OEM / Brand Coordination

- Coordinate dealership marketing activities with the OEM/manufacturer.
- Ensure compliance with OEM brand guidelines.
- Plan and utilise approved marketing budgets and co-op marketing support.
- Submit campaign plans, activity reports and expense documentation as required.
- Coordinate OEM-approved creatives, offers and promotional campaigns.

3. EV Marketing Responsibilities
- Develop campaigns to educate customers about EV technology and ownership benefits.
- Promote EV test drives, charging awareness and customer experience events.
- Create educational content around range, charging, battery warranty, running costs and maintenance.
- Identify local EV customer segments and develop targeted campaigns.
- Track EV leads, test drives, bookings and campaign conversions.

4. Customer Engagement & CRM Marketing
- Develop customer communication campaigns through SMS, WhatsApp, email and other approved channels.
- Plan campaigns for birthdays, anniversaries, service reminders, referrals and repeat purchases.
- Support customer retention and referral programmes.
- Coordinate with CRM teams to reactivate old and inactive leads.
- Build customer databases and ensure data quality.

5. Budget & Vendor Management
- Prepare and manage the annual/monthly marketing budget.
- Monitor campaign-wise expenditure and ROI.
- Evaluate and negotiate with advertising agencies, digital agencies, printers, event companies and media vendors.




- Ensure timely execution and quality delivery of marketing activities.

6. Market Intelligence
- Track competitor campaigns, offers, new product launches and customer trends.
- Monitor local demand, customer preferences and market share.
- Prepare regular marketing performance reports for management.
- Recommend new channels and campaigns based on market data.

7. Key Performance Indicators (KPIs)
- Marketing-generated leads
- Cost per lead (CPL)
- Qualified lead %
- Lead-to-test-drive conversion
- Test-drive-to-booking conversion
- Marketing-generated retail sales
- Showroom footfall
- Campaign ROI / ROAS
- Digital engagement and reach
- Website/social media growth
- Event enquiries and conversions
- Customer database growth and reactivation
- Marketing budget utilisation

8. Qualification & Experience
- MBA/PGDM in Marketing or equivalent qualification preferred.
- 5–10 years of marketing experience, preferably in automobile dealerships, automotive retail, consumer sales or a related industry.
- Robust experience in digital marketing, lead generation, events and local-area marketing.
- Experience working with OEM/dealer marketing teams is an advantage.
- Good analytical, communication, presentation and negotiation skills.

9. Preferred Skills
- Digital marketing & performance marketing
- Google Ads and Meta Ads
- Social media management
- Lead-generation strategy
- CRM and marketing analytics
- Event and activation management
- Content planning
- Vendor management
- Budget management
- Market research and competitor analysis
- MS Excel/PowerPoint and reporting

10. Ideal Candidate Profile An automotive marketing professional who can combine digital marketing, local-area activations, events and CRM campaigns to generate measurable business for the dealership. The ideal candidate should be strongly sales-oriented and data-driven, with the ability to convert marketing investments into qualified leads, showroom visits, test drives and vehicle sales.

Pay: ₹65,000.00 - ₹72,000.00 per month

Work Location: In person

📌 Marketing Manager (Bengaluru)
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