Marketing Manager – Sacred School of Business (SSB)

Company Description

Sacred School of Business (SSB) is a career-focused management education institution headquartered in Noida, Uttar Pradesh. SSB focuses on industry-ready business education, practical learning, and career development through programs in Sales & Marketing, Entrepreneurship, Business Management, and emerging technologies.

Role Overview

We are looking for a performance-driven Marketing Manager to lead and execute SSB’s digital marketing and lead-generation strategy. The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, performance marketing, lead generation, and marketing analytics , preferably in the EdTech or education sector.

Key Responsibilities

- Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation and admissions.
- Manage and optimize Google Ads , including Search, Display, YouTube, and other relevant campaigns.
- Develop and execute monthly performance marketing and lead-generation strategies .
- Manage marketing budgets and optimize campaigns for CPL, lead quality, conversion rate, CAC, and ROAS .
- Build and test different audiences, creatives, ad copies, landing pages, and campaign funnels.
- Work closely with the Sales & Admissions team to improve lead quality and conversion.
- Analyze CRM and campaign data to identify performance gaps and growth opportunities.
- Track and report key marketing metrics and provide actionable insights to management.
- Plan and execute SEO, content marketing, social media marketing, email/WhatsApp marketing, and other digital marketing initiatives .
- Coordinate with creative and content teams for high-performing ad creatives, videos, landing pages,



and promotional campaigns.
- Conduct competitor and market research to identify new acquisition channels and marketing opportunities.
- Develop remarketing and retargeting campaigns to improve conversion and reduce acquisition costs.
- Continuously experiment with new platforms, tools, campaigns, and growth strategies.
- Take ownership of the complete lead-generation funnel — from campaign launch to qualified lead and admission conversion .

Key Performance Areas (KPIs)
- Qualified leads generated
- Cost Per Lead (CPL)
- Lead-to-admission conversion
- Customer Acquisition Cost (CAC)
- ROAS / marketing ROI
- Campaign scalability
- Lead quality
- Website and landing-page conversion rate

Eligibility
- Minimum 2 years of experience in Lead Generation / Performance Marketing.
- Hands-on experience with Meta Ads and Google Ads is mandatory .
- Experience managing marketing budgets and performance campaigns.
- Strong understanding of digital marketing funnels and conversion optimization.
- Experience with CRM, analytics, and marketing automation tools is preferred.
- Experience in the EdTech / Education industry will be an added advantage.
- Strong analytical, communication, and problem-solving skills.
- Ability to work in a fast-paced, target-driven setting.
- Candidates must be comfortable taking end-to-end ownership of marketing and lead generation .

What We’re Looking For We are looking for someone who is not just a campaign manager, but a growth-oriented marketer who can take responsibility for generating high-quality leads, improving marketing efficiency, and directly contributing to SSB's admissions and revenue growth.

Employment Type: Full-time

Location: India (Remote)

- Experience: 2+ Years
- Budget upto 10LPA

📌 Marketing Manager (India)
🏢 SACRED SCHOOL OF BUSINESS (SSB)
📍 India