Role & Responsibilities

- Develop and implement marketing strategies to increase hospital visibility, patient footfall, and brand awareness.

- Build and maintain strong relationships with doctors, clinics, nursing homes, diagnostic centres, corporate organizations, TPAs, insurance companies, and other referral sources.

- Conduct regular doctor and referral visits to promote hospital services, specialties, consultants, diagnostic facilities, and treatment packages.

- Generate new patient referrals and strengthen existing referral networks.

- Coordinate with consultants and clinical departments to understand and effectively communicate hospital services.

- Act as the primary point of contact for external doctors, patients, attendants, corporate clients, and referral partners.

- Promote hospital services through appropriate offline and digital marketing activities.

- Organize and coordinate health camps, CME programmes, doctor meetings, awareness programmes, corporate health check-ups, and community outreach activities.

- Develop corporate tie-ups with companies, institutions, schools, colleges, and other organizations for health check-ups and healthcare services.

- Coordinate with the hospital administration, billing, insurance/TPA, nursing, and clinical departments for smooth patient services.

- Handle patient and attendant queries professionally and facilitate resolution of service-related concerns.

- Maintain regular follow-up with referred patients and referral doctors, wherever appropriate and within hospital policies.

- Collect market intelligence regarding competing hospitals, pricing, packages, specialties, and promotional activities.





- Prepare daily/weekly/monthly marketing reports covering doctor visits, leads, referrals, admissions, camps, corporate contacts, and revenue generated through marketing initiatives.

- Achieve assigned targets for OPD registrations, admissions, diagnostics, procedures, health packages, and corporate/referral business.

- Ensure ethical, professional, and compliant marketing practices in accordance with applicable healthcare regulations and hospital policies.

- Maintain confidentiality of patient, doctor, hospital, and business information.

- Represent the hospital professionally at external meetings, conferences, medical events, and community programmes.

- Coordinate hospital branding, promotional material, brochures, banners, digital campaigns, social media activities, and local outreach initiatives.

- Perform any other marketing, PRO, business-development, or patient-relations responsibilities assigned by hospital management.

Preferred Candidate Profile

- Graduate in any discipline; MBA/PGDM in Marketing, Healthcare Management, Hospital Administration, or a related field will be preferred.

- 15 years of experience in hospital marketing, healthcare business development, pharmaceutical marketing, diagnostic centre marketing, or PRO activities.





- Candidates with existing relationships with local doctors, clinics, nursing homes, corporates, TPAs, and healthcare referral networks will be preferred.

- Strong communication, interpersonal, networking, and relationship-management skills.

- Good knowledge of the local healthcare market and referral ecosystem.

- Presentable, confident, energetic, and professionally groomed.

- Strong patient-handling and negotiation skills.

- Ability to independently conduct field visits and develop new referral and corporate relationships.

- Target-oriented with the ability to work under performance-based objectives.

- Basic knowledge of MS Office, email, WhatsApp Business, social media, and digital marketing tools.

- Valuable command of English and Hindi; knowledge of the local language will be an advantage.

- Should possess a positive attitude, professional integrity, and strong commitment to patient service.

- Should be willing to travel locally for doctor visits, corporate meetings, camps, and business-development activities.

- Two-wheeler and valid driving licence preferred.

Key Performance Indicators (KPIs)

- New doctor/referral-network additions.

- Monthly patient referrals and admissions.

- OPD and procedure leads generated.

- Corporate tie-ups and institutional business.

- Health camps and outreach programmes conducted.

- Conversion of leads into hospital services.

- Revenue generated through marketing/referral activities.

- Doctor and corporate relationship retention.

- Patient satisfaction and quality of PRO services.

- Timely submission of daily and monthly marketing reports.

📌 Marketing Executive (Lucknow)
🏢 Horizon Life Care
📍 Lucknow