Marketing Executive / Marketing Assistant

Position Summary To provide day-to-day support to the Marketing team in planning and executing marketing initiatives, product launches, digital campaigns, scientific events, exhibitions, and sales enablement activities. The role requires excellent organizational skills, creativity, and attention to detail.

Key Responsibilities

Marketing Operations

Assist in planning and executing marketing campaigns for Medlera products.

Coordinate new product launches.

Maintain the annual marketing calendar.

Track marketing activities and campaign performance.

Coordinate with sales, product management, and distributors.

Digital Marketing

Manage LinkedIn, Facebook, Instagram, and other social media platforms.

Assist in creating digital content including:

- Product videos
- Educational posts
- Infographics
- Customer success stories
- Product announcements

Update the company website. Support email marketing campaigns.

Marketing Communications

Prepare brochures, flyers, catalogues, and product presentations.

Coordinate artwork with graphic designers.

Ensure branding consistency across all marketing materials.

Proofread promotional content.

Scientific & Product Marketing

Assist in preparing

- Product literature
- Clinical evidence summaries
- Competitor comparison sheets
- Product FAQs
- Sales training materials

Support the creation of product launch kits.

Event Management

Organize

- Medical conferences
- Exhibitions
- CME programs
- Distributor meetings
- Product launch events

Coordinate booth logistics and promotional materials. Maintain event budgets and timelines.

Market Research

Conduct competitor analysis.

Monitor market trends in diagnostics.





Track pricing and current product launches.

Prepare market intelligence reports.

Sales Support

Prepare sales presentations.

Assist with proposal documents.

Coordinate marketing materials for distributors.

Maintain customer databases and CRM records.

Administrative Support

Maintain marketing inventory.

Coordinate printing and vendor management.

Prepare purchase requests.

Track marketing expenses.

Maintain marketing documentation.

Qualifications

Bachelor's Degree in Marketing, Business Administration, Life Sciences, Biotechnology, Biomedical Engineering, Pharmacy, or related discipline.

MBA (Marketing) preferred but not mandatory.

13 years of marketing experience (healthcare/medical devices preferred).

Fresh graduates with excellent communication skills may also apply.

Required Skills

Technical Skills

Microsoft Office (Excel, PowerPoint, Word)

Canva

Adobe Illustrator/Photoshop (preferred)

CRM software

Google Analytics (preferred)

Basic video editing

Social media management

Skilled Skills

Excellent written and verbal communication

Strong organizational skills

Attention to detail

Creative thinking

Time management

Ability to multitask

Team player

Willingness to travel for conferences and exhibitions

Key Performance Indicators (KPIs)

Marketing campaigns executed on time

Social media engagement growth





Marketing collateral delivered within timelines

Number of product launch activities completed

Lead generation support

Event execution quality

Website updates completed

Distributor marketing support turnaround time

Marketing budget adherence

Internal stakeholder satisfaction

Preferred Experience

Experience in any of the following is advantageous:

IVD diagnostics

Medical devices

Hospital marketing

Laboratory products

Women's health

Point-of-care diagnostics

Digital healthcare

Career Progression

Marketing Assistant Marketing Executive Product Executive Product Manager Senior Product Manager Marketing Manager Head of Marketing

Why Join Medlera?

Work with innovative diagnostic technologies.

Exposure to product launches in India and global markets.

Opportunity to collaborate with leading clinicians and key opinion leaders.

Fast-track career growth in a high-impact healthcare organization.

A collaborative and purpose-driven work environment focused on improving patient outcomes.

This description reflects the blend of marketing coordination, digital execution, and scientific support typically expected in healthcare diagnostics marketing roles.

Medlera, will have three defining three specialized marketing career tracks as the company grows:

1. Product Marketing (scientific marketing and product launches),
2. Digital & Brand Marketing (social media, website, campaigns, and content), and
3. Clinical & Medical Marketing (KOL engagement, publications, clinical evidence, and medical education). This structure aligns well with your expanding portfolio of JANANI, JVARA, metabolic diagnostics, and laboratory solutions.

📌 Marketing Executive / Marketing Assistant (Surat)
🏢 Sahajanand Medical Technologies
📍 Surat