– Marketing Associate

AI Workflows, GEO & Demand Generation

Location: Gurgaon (On Site)

Role Overview

- This person will help scale Signzy’s marketing engine while applying AI workflows and agents to make the team faster, more consistent, and more effective.
- You will own meaningful parts of campaign and growth operations, spanning AI-enabled research and content workflows to social distribution, SEO/GEO initiatives, outbound lead qualification, reporting, and experimentation.
- Cold calling and sales-lead qualification are core responsibilities, not occasional support work.

What You’ll Do

AI Workflows & Automation

● Own and optimize AI-enabled marketing workflows for market research, content production, campaign operations, lead enrichment, outreach preparation, reporting, and follow-up.

● Configure, train, test, and improve AI agents, including Hermes-style agents, for marketing, research, content, and sales-development workflows.

Social Media & Content

● Plan and execute social-media campaigns, especially LinkedIn, including editorial calendars, posts, executive-led content, distribution, engagement, and performance analysis.

SEO & GEO

● Lead SEO and GEO execution, including topic strategy, content briefs, technical/on-page recommendations, competitive analysis, citation/AI-visibility tracking, and performance reporting.

● Use and improve SEO/GEO tools and dashboards to identify content and visibility opportunities.

Demand Generation & Lead Qualification

● Build target-account lists, research decision-makers, enrich prospect data, and maintain high-quality CRM hygiene.

● Qualify sales leads through cold calling: conduct outbound calls, validate prospect fit, uncover pain points and buying context,



manage objections, identify decision-makers, score leads, and set meetings for the sales team.

● Partner with Sales and internal stakeholders to translate market feedback into improved messaging, offers, landing pages, content, and campaign tests.

Reporting & Process Improvement

● Track funnel metrics including calls completed, connect rate, qualification rate, meetings booked, content performance, organic visibility, and campaign contribution to pipeline.

● Document playbooks and operating procedures so successful workflows can be repeated and scaled.

What We’re Looking For

● 1–3+ years of experience in B2B marketing, growth marketing, demand generation, SDR/BDR work, content marketing, SEO, or a closely related role. Experience in a startup, SaaS, AI, FinTech, RegTech, or financial-services environment is a plus.

● Demonstrated experience making cold calls and qualifying leads; you should be comfortable holding concise, discovery-oriented business conversations with prospects.

● Experience with social-media marketing, preferably LinkedIn for B2B or executive-led brands.

● Working knowledge of SEO, including keyword/topic research, content optimization, analytics, and basic search-performance reporting.

● Interest in or exposure to GEO, AI search, LLM-driven discovery, citation tracking,



or AI visibility is strongly preferred.

● Experience using AI tools for marketing or operations, such as ChatGPT, Claude, Perplexity, automation platforms, CRM enrichment tools, or agent/workflow systems.

● Robust writing, communication, organization, and project-management skills.

● Analytical mindset with the ability to interpret campaign and funnel data, identify bottlenecks, and run pragmatic experiments.

● Comfortable operating in a fast-moving workplace with high ownership and evolving priorities.

Preferred Qualifications

● Experience with Google Analytics, Google Search Console, HubSpot, Salesforce, Apollo, Clay, LinkedIn Sales Navigator, SEO/GEO tools.

● Familiarity with CRM workflows, lifecycle stages, lead scoring, and B2B pipeline reporting.

● Experience building automations with Zapier, Make, n8n, APIs, or comparable tools.

● Familiarity with prompt engineering, agent evaluation, retrieval workflows, or AI workflow orchestration.

● Experience marketing a technical, SaaS, AI, FinTech, RegTech, or enterprise product.

Success in the Role

● Creates scalable AI workflows that materially improve marketing throughput or quality.

● Establishes a consistent social and content engine that grows relevant audience engagement.

● Improves SEO/GEO visibility and turns research into measurable content opportunities.

● Generates a dependable flow of qualified sales conversations through disciplined lead research and cold calling.

● Produces clear reporting and uses data to improve messaging, conversion, and campaign execution.

● Builds documented processes that allow the Marketing and Sales functions to scale.

📌 Marketing Associate (Gurugram)
🏢 Signzy
📍 Gurugram