Role & responsibilities
Campaign Management: Build, launch, and manage paid campaigns across channels like Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic platforms.
Optimization & Testing: Conduct continuous A/B testing on ad creatives, copy, audience targeting, and landing pages to improve conversion rates.
Data Analysis & Reporting: Monitor daily performance metrics, track campaign KPIs, and build dashboards to present actionable insights to stakeholders. [
Budget Allocation: Manage and optimize media spend allocations to ensure maximum efficiency and profitability per campaign.
Cross-Functional Collaboration: Work alongside creative, content, and product teams to design high-converting marketing assets
Preferred candidate profile
Experience:
Proven hands-on experience managing paid digital ad campaigns and performance budgets.
Analytical Skills: Solid ability to interpret complex data sets, calculate metrics (CPA, ROAS, CTR, CLV), and troubleshoot performance dips.
Tool Proficiency: Familiarity with advertising managers and analytics platforms like Google Analytics, Google Tag Manager, and Meta Ads Manager.
Certifications: Industry credentials such as Google Ads Search/Display Certification or Meta Blueprint are a plus.
Education: Bachelors degree in Marketing, Business, Communications, or a related quantitative field.