Role & responsibilities
Drive Retail Trade and Forex business across the assigned geography and branches, with focus on customer acquisition, revenue growth and wallet share across EXIM, Travel & Tourism and other opportunity segments.
Identify key branches and market prospects through catchment mapping, customer segmentation and market sizing in coordination with regional leadership.
Work with Branch RMs on chance mapping, joint customer visits, product structuring, pricing and relationship deepening.
Drive current customer acquisition, cross-sell, up-sell and revenue enhancement across existing and prospective relationships.
Monitor key accounts, business pipelines, revenue performance and growth opportunities across the assigned region.
Strengthen branch sales processes by identifying gaps,
improving execution and ensuring adherence to business priorities.
Train and handhold branch resources on Trade and Forex products, processes, competition and sales opportunities.
Support branches with product, process, marketing and audit-related queries and provide timely solutions.
Drive local marketing initiatives, customer meets, trade/forex events, contests and promotional activities for business development.
Build relationships with local business communities, trade associations and ecosystem partners to generate B-B-C opportunities.