Identify, appoint, and maintain relationships with distributors, stockists, and key retail accounts within an assigned territory.
Sales &
Revenue Targets:
Achieve daily, monthly, and quarterly sales targets for primary (company to distributor) and secondary (distributor to retailer) sales.
Retail Coverage &
Distribution:
Expand market reach by onboarding recent retail outlets and optimizing beat plans (route mapping) for regular field visits.
Merchandising &
Visibility:
Ensure optimal product placement, planogram adherence, and display of POSM (Point of Sale Materials) like posters, stands, and banners at retail points.
Stock &
Order Management:
Monitor distributor inventory levels, forecast stock demand, prevent stock-outs, and handle product returns or damaged goods.
Market Intelligence &
Reporting:
Gather real-time competitor data (pricing, promotions, current launches), track consumer trends, and submit daily sales reports (DSR).
Promotional Execution: Implement consumer schemes, retailer trade schemes, and seasonal promotional campaigns effectively.