Organization: Nilay Foundation

Location: On-site / Hybrid - Chennai

Employment Type: Full time

About Nilay Foundation Thousands of rural entrepreneurs and Self-Help Groups (SHGs) are creating quality products, yet very few are successfully building lasting brands. At Nilay Foundation, our mission is to bridge this gap. We are transforming fragmented SHG products into a coherent, high-demand, revenue-generating market system to drive tangible income growth for grassroots creators.

Position Overview This is not a conventional marketing role—it is market creation at scale. As the Lead of Marketing & Product Management, you will oversee the complete lifecycle of SHG products, turning localized supply into scaled, consistent market demand. You will bridge supply chain logistics, product positioning, and brand building to ensure rural enterprises thrive in modern commercial channels.

Key Responsibilities

- Product Portfolio Management: Standardize, package, and optimize diverse SHG product lines to meet retail, commercial, and consumer quality standards.
- Market Access & Distribution: Build robust supply chain linkages and go-to-market strategies connecting regional SHGs to mainstream retail, B2B,



and digital marketplaces.
- Brand Strategy & Positioning: Shift perception from "charity purchase" to high-value product, creating compelling brand narratives that drive organic, repeatable demand.
- Revenue & Demand Generation: Implement data-driven sales and marketing campaigns designed to achieve measurable income growth for partner entrepreneurs.
- Capacity Building: Work closely with local SHG teams to train them on market requirements, packaging norms, and inventory consistency.

Required Qualifications

- Experience: 5+ years in product management, trade marketing, FMCG, or social enterprise development.
- Strategic Mindset: Proven track record in supply chain coordination, unit economics, and scalable commercial distribution.
- Brand Builder: Deep understanding of positioning, consumer psychology, and market expansion beyond basic collateral design.
- Mission Alignment: Passion for rural economic empowerment, social impact, and community-led enterprise models.

Apply NOW by sending your applications over email: [email protected]

📌 Lead- Marketing and Product Management (Chennai)
🏢 Nilay Foundation
📍 Chennai