Role & responsibilities The role requires robust command over English, the ability to think conceptually, and enough content-writing experience to convert brand objectives into platform-relevant communication.
Social Media Content & Digital Copy
Write social media content, captions, digital copy, and platform-specific communication in English.
Create content that is sharp, easy, engaging and aligned to brand tone.
Adapt messaging across formats such as posts, reels, stories, campaign assets and other digital touchpoints.
Campaign Ideas & Consumer-Centric Communication
Conceptualize digital and social-first campaign ideas based on brand objectives.
Write consumer-centric copy that is explicit, relatable and engaging across formats.
Translate briefs into communication that works for the consumer, the brand and the platform.
Platform & Brand Understanding
Understand platform nuances and shape copy for the way consumers engage on each channel.
Maintain consistency in brand voice while adapting expression by audience and format.
Work with brand, design and digital teams to deliver timely, effective communication assets