Job Title: Social Media Executive

Location: Techno Institute of Higher Studies, Lucknow

Job Type: Full time

Role and Responsibilities
Develop, implement, and manage the institute's social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
Create engaging, relevant, and brand-aligned content to boost brand visibility, and student engagement, and promote academic and extracurricular activities.
Monitor, analyze, and report on social media performance using analytics tools, ensuring content is aligned with the needs of the student body and the institution's objectives.
Respond to social media inquiries, comments, and messages promptly, maintaining a positive and active relationship with students, alumni, and potential candidates.
Stay up-to-date with current social media trends, tools, and platforms to ensure the institute’s social media presence remains relevant and innovative.
Collaborate with faculty, staff, and the marketing team to develop content for events, college programs, and campaigns.
Help create and manage social media ad campaigns to support college events, admissions, and other key initiatives.
Manage the content calendar for consistent posting and interaction.
Organize online events, webinars,



and live sessions to engage students and showcase the institute's programs.

Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Proven work experience as a Social Media Specialist or similar role, preferably within the education sector.
In-depth knowledge of social media platforms, trends, and best practices.
Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
Excellent written and verbal communication skills.
Creative mindset with the ability to design and produce engaging visual content (images, videos, infographics).
Solid organizational skills and attention to detail.
Ability to work independently and as part of a team.

Preferred Skills:
Experience with SEO and SEM for social media campaigns.
Knowledge of graphic design tools like Canva, Adobe Creative Suite.
Understanding of digital marketing strategies.

Job Type: Full time Pay: ₹20,000.00 - ₹30,000.00 per month

Education
Master's (Required)

Experience:
Digital marketing: 2 years (Required)

📌 Social Media Executive Lucknow (India)
🏢 Techno Group of Institutions Lucknow
📍 India