Lead Generation & Sourcing
Achieve individual and team sourcing targets in terms of leads, site visits, and qualified prospects.
Drive sourcing through direct channels such as loyalty and referral events, pre-sales, calling activities, corporate/society activations, BTL activities, and other direct initiatives.
Develop and execute strategies to generate quality leads through direct sales channels.
Identify current sourcing prospects and expand the customer base.
Monitor lead generation activities and ensure consistent pipeline creation.
Team Management
Lead, mentor, and motivate a team of Sales Executives/Sourcing Executives.
Set transparent daily and monthly sourcing targets for the team.
Monitor daily calling, lead generation, and customer engagement activities.
Conduct regular performance reviews and provide coaching to improve productivity.
Ensure effective utilization of CRM for lead capture and follow-up.
Lead Management
Ensure timely follow-up on all generated leads.
Monitor lead quality, response rates, and lead-to-site-visit conversion.
Coordinate with Pre-sales, Marketing, and other allied teams to maximize lead generation.
Maintain a healthy sales pipeline and ensure adequate lead coverage for the team.
Market Intelligence
Identify new customer segments, corporate opportunities, societies, and other sourcing avenues.
Monitor competitor activities and market trends.
Provide feedback to management on customer preferences and sourcing opportunities.
Suggest new initiatives to improve direct sourcing contribution.
Key Metrics
Leads generated
Qualified leads
Site visits generated
Lead-to-site-visit conversion
Direct sourcing contribution
Team productivity
Cost/efficiency of sourcing channels