We’re Hiring: Campaign Manager - Influencer Marketing /n Location: Mumbai | Experience: 2-3 Years /n /n About the Role: /n We are looking for a results-driven Campaign Manager - Influencer Marketing to plan, execute, and optimise influencer-led campaigns across digital platforms. This is a hands-on, execution-focused role for someone who understands influencer ecosystems end-to-end and can independently manage campaigns from brief to post-campaign reporting. /n /n The ideal candidate brings strong coordination skills, a performance mindset, and the ability to work closely with creators, agencies, and internal teams to deliver measurable outcomes. /n /n Key Responsibilities: /n 1.

Campaign

Planning & Execution /n /n

- Execute influencer marketing campaigns aligned with brand and campaign objectives.

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- Translate briefs into actionable influencer strategies focused on awareness, engagement, and conversions.

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- Manage campaign timelines, deliverables, and execution across multiple platforms.

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Influencer

Sourcing & Relationship Management /n /n

- Identify, evaluate, and onboard influencers across platforms such as Instagram, YouTube, X, etc.

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- Work with a wide spectrum of creators—from nano and micro influencers to macro and celebrity talent.

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- Build and maintain strong working relationships with influencers, talent managers, and agencies.

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Content

Coordination & Quality Control /n /n

- Share clear campaign briefs and creative guidelines with influencers.

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- Coordinate content creation, approvals, and publishing schedules.

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- Ensure all content aligns with brand tone, platform best practices, and campaign goals.

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Performance

Tracking & Reporting /n /n

- Track campaign performance using relevant metrics (reach, engagement, CTR, conversions, etc.).

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- Analyse data to identify what worked, what didn’t,



and optimisation opportunities.

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- Prepare post-campaign reports with insights, learnings, and ROI highlights.

/n /n 5. Cross-Functional Collaboration /n /n

- Work closely with internal teams such as Creative, Social Media, and Paid Media to ensure seamless campaign integration.

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- Support senior team members and guide junior colleagues on influencer execution best practices when required.

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Trend

Awareness & Innovation /n /n

- Stay updated on influencer marketing trends, platform updates, and emerging creator formats.

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- Suggest new execution ideas, creator formats, and campaign approaches to improve performance.

/n /n /n Requirements: /n 1.

Educational

Qualification /n /n

- Bachelor’s degree in Marketing, Communications, Media, or a related field.

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Experience /n /n

- 2–3 years of hands-on experience in influencer marketing or campaign management.

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- Proven experience managing campaigns across multiple platforms and influencer tiers.

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Skills & Competencies /n /n

- Strong understanding of influencer ecosystems and social media platforms.

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- Excellent coordination and project management skills with attention to detail.

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- Analytical mindset with experience using performance tracking and reporting tools.

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- Strong communication and negotiation skills for influencer and stakeholder management.

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- Ability to handle multiple campaigns in a fast-paced, execution-heavy environment.

/n /n /n Why Join Us? /n /n

- Help shape and grow the Influencer Marketing vertical at one of India’s leading independent digital agencies

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- Work alongside leadership and get hands-on exposure to recent-age, content-led growth models

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- Autonomy, visibility, and a clear path to leadership as you prove success in the role

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- Be part of a dynamic team that’s rewriting how brands use creators for business outcomes

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📌 Junior Influencer Marketing (Raipur)
🏢 Puretech Digital - A Genesis
📍 Raipur