Own the online growth, product portfolio, merchandising, conversion and profitability of Exibu’s e-commerce categories.
The person will be responsible for taking products from market research → online launch → traffic → conversion → sales → repeat purchases → category growth.
Key Responsibilities
Category Strategy
Develop category-wise e-commerce growth strategy.
Identify products with high online demand and commercial potential.
Analyse competitors, pricing and market trends.
Identify current categories and products to launch.
Rationalize underperforming products/SKUs.
Product & Catalogue Management
Decide which products should be listed online.
Create the right SKU, size, variant and bundle structure.
Ensure accurate pricing, specifications and product information.
Develop product positioning based on customer use cases.
Maintain a high-quality, conversion-focused catalogue.
E-commerce Sales
Own monthly and annual online sales targets.
Monitor sales by product, category and channel.
Improve Average Order Value (AOV).
Develop bundles, cross-sells and upsells.
Identify prospects for repeat purchases.
Website Conversion
Own category-level conversion performance.
Improve:
Product pages
Images/videos
Product descriptions
FAQs
Reviews
Pricing presentation
CTAs
Product comparison
Use analytics to identify where customers drop off.
Digital Marketing Coordination
Work closely with the marketing team on:
Google Ads
Meta Ads
SEO
Google Shopping
Remarketing
Email marketing
WhatsApp marketing
The Category Head doesn’t necessarily need to run the campaigns personally, but must own the commercial outcome from those campaigns.
SEO & Organic Growth
Identify high-value search keywords.
Build category and product-page SEO strategy.
Identify content opportunities.
Track organic rankings and revenue.
Develop landing pages around high-intent searches.
Pricing & Promotions
Set online pricing strategy.
Develop promotional calendars.
Analyse discount effectiveness.
Maintain target gross margins.
Create bundles and volume offers.
Analytics & Reporting