Job Description:
Client Acquisition & Relationship Management
Develop and manage relationships with digital advertising agencies, media planners, media buyers, and direct clients.
Engage with brand managers, marketing teams, and digital decision-makers to understand their advertising objectives.
Present Business Standard's digital advertising solutions and customized campaign opportunities.
Revenue Generation
Achieve and exceed assigned revenue targets.
Drive advertising sales across Business Standard's digital properties, including website, mobile, app, video, and content-led solutions.
Identify upselling and cross-selling opportunities within existing client accounts.
Market Development
Explore and identify recent business opportunities, categories, and advertiser segments.
Monitor market trends, competitor activity,
and emerging digital advertising opportunities.
Contribute cutting-edge ideas that enhance revenue generation and client engagement.
Internal Collaboration
Work closely with the Regional Head and internal stakeholders to maximize market opportunities.
Coordinate with editorial, marketing, ad operations, and campaign teams to ensure seamless execution of client campaigns.
Maintain accurate sales forecasts, pipeline reports, and client records.
Brand Representation
Act as an ambassador for the Business Standard brand in the market.
Strengthen the organization's reputation through qualified and consultative client interactions.