Core Requirements
Experience managing Instagram, Facebook, LinkedIn and YouTube.
Ability to develop monthly social media calendars.
Robust understanding of organic content strategy and audience engagement.
Ability to identify trending content formats, hooks, topics and Reel prospects.
Coordinate with designers/video editors for content production.
Write captions, headlines, hooks and CTAs.
Manage posting, scheduling, comments and community engagement.
Track reach, engagement, follower growth, video views and other social KPIs and report to performance marketing specialist on the same.
Conduct competitor and content analysis.
Support property launches, events, offers and campaign promotions through social media.
Comfortable coordinating shoots at project/site locations.
Basic understanding of Meta and Google Ads is preferred.
Key Skills
Social Media Strategy • Instagram • Facebook • LinkedIn • YouTube • Content Planning • Copywriting • Reels Strategy • Trend Research • Community Management • Meta Business Suite • Social Analytics • Competitor Research • Content Calendar Management
📌 Social Media Marketer Chennai
🏢 CRYSTAL HOMES
📍 Chennai
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