About the Role

We are looking for an energetic and target-oriented Institutional Marketing Associate to drive student lead generation through college/school seminars, events, career awareness programs, presentations, and institutional tie-ups. The role involves building strong relationships with educational institutions, conducting impactful student engagement activities, and generating qualified leads that can be converted into admissions.

Key Responsibilities

- Identify and establish relationships with schools, colleges, universities, coaching centres, and educational institutions.

- Plan and execute seminars, workshops, career guidance sessions, presentations, and student engagement events.

- Develop institutional partnerships and tie-ups to create a consistent lead-generation pipeline.

- Coordinate with college/school management, placement cells, faculty, student coordinators, and other stakeholders.

- Conduct presentations and seminars to create awareness about CA, ACCA, CMA, CS and other professional commerce programs.

- Generate qualified student leads through institutional activities and events.

- Coordinate with the Admissions/Sales team to ensure timely follow-up and conversion of leads.

- Track leads generated from each institution, event and seminar and monitor conversion performance.

- Identify high-performing institutions and develop long-term partnerships.





- Plan institutional outreach calendars and ensure achievement of monthly activity and lead-generation targets.

- Represent IIC Lakshya at education fairs, career fairs, exhibitions, seminars and other relevant events.

- Maintain regular MIS and reports covering institutions approached, events conducted, leads generated and conversions.

- Conduct competitor and market research to identify new institutional opportunities.

- Work closely with Marketing, Admissions and Academic teams to execute institutional campaigns.

Candidate Profile

- Bachelor's degree in Marketing, Business Administration, Commerce, Management or a related field.

- 1–6 years of experience in institutional marketing, BTL marketing, campus marketing, education sales, business development, events or lead generation.

- Experience working with schools/colleges/institutions will be preferred.

- Strong communication and presentation skills.

- Confident in conducting seminars and interacting with large groups of students.

- Robust relationship-building and negotiation skills.

- Comfortable with field visits and extensive travel within the assigned territory.

- Target-oriented with a strong focus on lead generation and conversions.

- Good coordination and stakeholder-management skills.

- Ability to independently identify and develop new institutional partnerships.

📌 Institutional Marketing Associate (Bengaluru)
🏢 LAKSHYA CA CAMPUS
📍 Bengaluru