Job Role - Head Sales Premium

Work Experience - 15 - 22 years of relevant experience

Purpose of the Role The role is responsible for achieving short-term and long-term business objectives including volume, market share, and customer satisfaction by continuously improving network capacity and capability,

strengthening SOP adherence, developing short- and long-term business plans through forecasting, and executing strategic programs through the dealer network.

Role Description The Head – Sales, Premium Network will be responsible for leading sales planning, network development, dealer performance management,

customer experience improvement, and business execution for the Premium

Business. Key responsibilities include:

1. Prepare annual sales plans, process action plans, and target images for key business areas.

2. Forecast sales for the next three months and identify risks, bottlenecks, and mitigation actions.

3. Communicate and deploy sales strategies, policies, and business plans across TVSM and dealer teams.

4. Negotiate and arrange sales enablers such as retail finance, brand inputs, and BTL support.

5. Conduct weekly PDCA reviews with Area Managers to drive process-based business improvement actions.

6. Evaluate competition offerings and prepare suitable market responses.

7.



Identify product and market opportunities or concern areas and build medium- and long-term strategies.

8. Visit key dealers and towns to coach sales teams and dealers on SOP and process adherence.

9. Strengthen network development by identifying, evaluating, and recommending potential dealership partners.

10. Mentor,

coach, and develop the field team through succession planning, competency gap identification, and training needs assessment.

Managing Points – Key KPI / KRA’s

KPI

/ KRA

UOM

Review

Frequency

Vahaan Market Share

%

Monthly

Retail Volume Achievement

Nos

Weekly

SOP Adherence across parameters

%

Monthly

NPS

Score

Monthly

Volume of Focus Products

Nos

Monthly

Functional Competency

Functional

Competency

Required

Level

Business Management – Sales, Finance & Marketing

CL3

P&L; Management

CL2

Business Statistics

CL2

Network Development

CL2

People Development

CL3

Business Acumen

CL3

Managing and Leading Change

CL2

Communication Skills

CL3

Behavioral

Competency

Required

Level

Rigor in Execution

CL3

People Leadership

CL3

Emotional Intelligence

CL2

Customer Centricity

CL3

Long-Term Perspective

CL2

Interpersonal Relationship

CL3

Personal Leadership

CL2

📌 Head - Sales - Premium Channel (Mysuru)
🏢 TVS Motor
📍 Mysuru