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- Location: Ahmedabad / Mumbai

/n /n Designation: General Manager – Retail Sales /n Industry: Food Manufacturing / FMCG / Frozen Foods /n Experience: 18 – 20 Years /n Qualification: Graduate; MBA preferred /n Reporting To: Business Head /n Purpose of this Role /n Lead the retail sales function and drive revenue growth, market expansion, distribution excellence, and profitability across retail channels for the company's food product portfolio, with a strong preference for experience in Frozen Foods. /n Key Responsibilities /n Sales Strategy & Business Growth /n /n

- Develop and execute retail sales strategy aligned with business objectives.

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- Deliver sales, volume, and profitability targets.

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- Identify and develop recent markets, channels, and business opportunities.

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- Drive market share growth and product penetration.

/n /n Distribution & Channel Management /n /n

- Manage and expand retail sales networks.

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- Ensure optimum market coverage and product availability.

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- Improve channel sales efficiency.

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- Strengthen relationships with key channel partners.

/n /n Modern Trade & Key Accounts /n /n

- Lead business development with Modern Trade and Regional Retail Chains.

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- Negotiate annual contracts, commercial terms, and promotional plans.

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- Ensure strong product visibility and shelf presence.

/n /n Team Leadership /n /n

- Lead, mentor, and develop a high-performing sales team.

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- Drive performance management, capability building, and succession planning.

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- Establish explicit KPIs and accountability across the sales organization.

/n /n Sales Operations /n /n

- Monitor sales performance, forecasting, and demand planning.

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- Track channel-wise profitability and business metrics.

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- Ensure effective execution of trade schemes and promotional activities.

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- Collaborate with Supply Chain, Marketing, Finance, and Operations teams.

/n /n Market Intelligence /n /n

- Monitor market trends, competitor activities, pricing, and consumer behavior.

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- Recommend actions to improve sales performance and market positioning.

/n /n Candidate Profile /n Must Have /n /n

- 18 – 20 years of sales experience in Food Manufacturing, FMCG, Processed Foods, Dairy, or Frozen Foods.

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- Proven leadership experience in developing Retail Sales operations.

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- Strong exposure to:

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- General Trade (GT)

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- Modern Trade (MT)

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- Key Account Management

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- Experience managing large sales teams and multi-state operations.

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- Strong commercial and business acumen.

/n /n Preferred /n /n

- Experience in Frozen Food industry.

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- Exposure to national or regional sales leadership roles.

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- MBA in Marketing or equivalent.

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- Experience handling organized retail chains and large distributor networks.

/n /n Key Competencies /n /n

- Strategic Planning

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- Retail Sales Management

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- Distribution Management

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- Business Development

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- Team Leadership

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- Negotiation Skills

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- Channel Management

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- P&L; Management

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- Trade Marketing

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- Customer Relationship Management

/n /n Success Metrics /n /n

- Revenue Growth

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- Volume Growth

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- Market Share Improvement

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- Distributor Productivity

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- Channel Expansion

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- Profitability Achievement

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- Team Performance

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- Customer Retention & Growth

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📌 Head of Retail Sales (Mumbai)
🏢 Iscon Balaji Foods
📍 Mumbai