Company Description Payomatix Payments Institute (PPI) is a fintech-focused education and training initiative dedicated to aligning learning with real-world industry needs. PPI collaborates with academic institutions and industry partners to deliver structured programs in digital payments, compliance, and financial technology.

The institute focuses on helping learners build strong, future-ready careers in the evolving fintech landscape. From curriculum design to hands-on training and placement pathways, PPI offers a complete ecosystem for developing industry-ready fintech talent.

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Payomatix Payments Institute is a specialised education and capability-building platform focused on payments, fintech and financial technology. We work with students, professionals, universities and businesses through industry-led courses, masterclasses, certifications, internships and corporate training programmes.

We are looking for an experienced, hands-on Marketing Head who can strengthen our brand, generate qualified leads and build a scalable marketing engine.

Role Description The Head of Marketing at PPI will lead the development and execution of the institute’s marketing strategy, with a focus on brand positioning in the fintech education space. This full-time, on-site role in Noida, Uttar Pradesh , India involves overseeing digital and offline campaigns, managing the marketing budget, and coordinating with internal teams to promote programs and partnerships.

The role includes supervising marketing staff and agencies, analyzing performance metrics, and optimizing campaigns to drive enrollment and stakeholder engagement. The Head of Marketing will also collaborate with senior leadership to identify growth opportunities, support new market entries, and ensure consistent brand messaging across all channels.

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Qualifications

- Proven experience in marketing leadership roles, preferably in education, fintech, or technology-driven organizations.




- Strong skills in strategic marketing planning, brand management, and campaign development across digital and traditional channels.
- Demonstrated ability to use data and analytics tools to measure performance, optimize campaigns, and inform decision-making.
- Experience in stakeholder management, including partnerships with academic institutions, industry organizations, and media outlets.
- Excellent written and verbal communication skills, with the ability to craft clear, compelling messaging for diverse audiences.
- Solid understanding of fintech, digital payments, or financial technology trends is highly beneficial.
- Ability to lead and mentor a diverse marketing team, manage multiple projects, and work effectively in a fast-paced setting.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree or relevant certifications is an advantage.

??? ???????????????? Develop and implement PPI’s overall marketing and growth strategy.

Build separate campaigns for students, professionals, universities and corporate clients.

Plan and manage paid campaigns across Google, LinkedIn, Meta and other relevant platforms.

Create lead-generation funnels for courses, masterclasses, university partnerships and corporate training.

Monitor campaign budgets, CPL, CAC, conversions and overall ROI.

Strengthen PPI’s brand positioning across digital platforms.

Lead content, SEO, email marketing, social media and marketing automation.

Improve landing pages, campaign messaging and conversion journeys.

Build remarketing, nurturing and lead-conversion campaigns.

Work closely with sales, university outreach, content, design and programme teams.

Manage internal marketing professionals, agencies and external partners.





Establish clear KPIs, reporting systems and performance standards.

Conduct market, audience and competitor research.

Test new channels, formats and campaign ideas.

Present weekly performance reports with insights, challenges and corrective actions.

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Minimum 4 years of experience in digital marketing, growth marketing or performance marketing.

Proven experience leading a marketing team or function.

Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, SEO and analytics.

Practical understanding of lead-generation funnels and conversion optimisation.

Experience managing campaign budgets and delivering measurable ROI.

Ability to interpret data and make quick, evidence-based decisions.

Strong brand strategy, communication and positioning skills.

Experience with CRM, email automation and marketing technology platforms.

Excellent leadership, planning and execution capabilities.

Experience in fintech, edtech, professional education or B2B marketing will be preferred.

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Success in this position will be measured through:

Number of qualified leads generated

Cost per qualified lead

Lead-to-enrolment conversion rate

Corporate and university enquiries generated

Campaign ROI and marketing-attributed revenue

Student enrolments and cohort registrations

Website traffic and landing-page conversion rates

Growth in brand reach and engagement

Marketing pipeline value

Email campaign performance

SEO rankings and organic enquiries

Team productivity and campaign execution speed

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We need someone who

Takes complete ownership of results

Combines strategic thinking with hands-on execution

Understands that activity is not the same as achievement

Brings original ideas without waiting for instructions

Can lead in a fast-moving startup environment

Is comfortable being accountable for numbers

Can build systems, teams and campaigns from the ground up

Treats budgets responsibly and measures every campaign commercially

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📌 Head Of Marketing (Noida)
🏢 Payomatix Payments Institute (PPI)
📍 Noida