Job Title: Head of Marketing – Elevé DiamondsLocation: Hyderabad with travel involved

Industry: Luxury Jewellery | Lab-Grown Diamonds

Employment Type: Full-time

Salary: 40 LPA including variable component

Reports To: Managing Director / CEO

About Elevé DiamondsElevé Diamonds is building one of India’s most distinctive lab-grown diamond jewellery brands.

Born from the house of Tibarumal Jewels—a name with over a century of heritage, craftsmanship and trust—Elevé combines the warmth of a family jeweller with the ambition and sophistication of a modern luxury house.

While much of the lab-grown diamond market focuses on everyday and value-led jewellery, Elevé has built a differentiated position across bridal, occasion and statement jewellery. Today, the brand operates six stores across two states, with several more in the pipeline.

With a strong foundation, distinctive product offering and growing market presence, Elevé is ready for its next phase: becoming one of India’s leading jewellery brands.

The OpportunityWe are looking for a dynamic and strategic Head of Marketing to lead Elevé’s brand and growth agenda through its next stage of expansion.

The role requires a blend of creative vision, analytical rigour, commercial understanding and team leadership. The Head of Marketing will play a central role in shaping how customers discover, experience and build a relationship with Elevé across digital, retail and other customer touchpoints.

The mandate includes building a differentiated premium brand, driving customer acquisition and retention, increasing retail footfall, strengthening digital performance and creating marketing systems capable of supporting Elevé’s growth across new markets.

Key Responsibilities

Lead the marketing strategyBuild and execute Elevé’s annual marketing strategy across brand, digital, footfall and revenue growth, aligning closely with the company’s business objectives.

Translate business priorities into clear marketing plans, campaigns and measurable growth initiatives.

Develop a strong understanding of customer behaviour, market trends and competitive positioning to continuously refine the brand and marketing strategy.

Drive market expansionSupport Elevé’s expansion into recent cities and markets by identifying attractive customer segments, geographies and growth opportunities.

Use market and customer insights to develop relevant positioning and go-to-market strategies for new locations.

Build marketing models that can be effectively replicated as the retail and franchise network expands.

Build the brandShape and evolve Elevé’s premium brand identity, ensuring clear differentiation in the competitive jewellery and luxury retail landscape.

Translate the company’s heritage, craftsmanship and product strengths into a compelling and distinctive customer proposition.

Ensure consistency across every brand and customer touchpoint—from advertising and digital platforms to stores, events and customer communication.





Lead campaigns and customer acquisitionOversee full-funnel marketing campaigns across ATL, BTL and TTL channels, including festive, seasonal, bridal and product launch campaigns.

Build integrated campaigns that strengthen brand awareness while delivering measurable outcomes across footfall, leads, customer acquisition and revenue.

Identify and scale the most effective channels for acquiring high-quality customers.

Lead digital and performance marketingHead all digital and performance marketing efforts across SEO, SEM, social media, influencer partnerships, email and WhatsApp.

Build a strong digital presence that reflects Elevé’s premium positioning while delivering measurable customer and revenue outcomes.

Work closely with internal teams and external partners to continuously improve campaign performance, customer acquisition costs, conversion and return on marketing investment.

Strengthen the retail experienceBuild and execute in-store marketing programmes and experiential strategies that enhance customer engagement and drive retail footfall.

Work closely with retail, sales and creative teams to ensure campaigns translate effectively from communication into the in-store customer experience.

Develop innovative activations, private events and other initiatives that deepen customer engagement with the brand.

Build customer retention and loyaltyLeverage CRM and customer data to create increasingly personalised customer journeys, loyalty initiatives and repeat-purchase strategies.

Develop effective communication and engagement programmes across the customer lifecycle.

Work closely with sales and retail teams to improve follow-up, retention, referrals and long-term customer relationships.

Build visibility and strategic partnershipsLead PR, events, brand collaborations and strategic partnerships that enhance Elevé’s visibility, prestige and association with luxury experiences.

Identify relevant partners, platforms and opportunities that can strengthen the brand and expand its reach among target customers.

Build a strong and consistent external narrative around Elevé, its heritage, design philosophy and position in the evolving jewellery market.

Build a high-performing marketing organisationRecruit, manage and mentor a high-performing marketing team across relevant functions.

Build effective relationships between internal teams and external agencies, partners and specialists to ensure seamless execution.

Foster a culture of creativity, accountability, speed, collaboration and data-driven decision-making.





Own performance and marketing effectivenessOwn the marketing budget and ensure disciplined allocation of resources across brand-building and performance-led initiatives.

Establish clear performance dashboards tracking brand health, campaign ROI, customer acquisition, footfall, engagement and other key marketing metrics.

Use data and analytics to continuously improve decision-making, optimise marketing investments and demonstrate the commercial impact of marketing.

The Ideal Candidate

- Has significant marketing leadership experience, preferably in jewellery, luxury, fashion, premium retail or another consumer-facing category.
- Has experience building and executing integrated marketing strategies across brand, digital, retail and customer engagement.
- Understands customer acquisition, performance marketing, CRM and the use of data to improve marketing effectiveness.
- Has demonstrated the ability to build and strengthen a differentiated consumer brand.
- Combines creative thinking with strong analytical and commercial judgement.
- Has experience managing agencies, external partners and cross-functional teams.
- Can build, mentor and lead a capable marketing team while remaining closely involved in execution.
- Understands how to balance long-term brand building with immediate business and revenue objectives.
- Thrives in an entrepreneurial, promoter-backed organisation and is comfortable working in a fast-growing business.
- Possesses strong communication, stakeholder management and leadership skills.
- Is willing to be based in Hyderabad and travel as required by the business.

What Success Looks Like
- Build Elevé into one of the most distinctive and recognisable premium lab-grown diamond jewellery brands in India.
- Create a clear and differentiated brand position across bridal, occasion and statement jewellery.
- Deliver sustained growth in customer acquisition, retail footfall and revenue contribution from marketing.
- Build a scalable marketing model capable of supporting expansion across multiple cities and markets.
- Improve customer engagement, retention, repeat purchases and loyalty.
- Establish solid digital and performance marketing capabilities with disciplined measurement of ROI.
- Build a capable marketing team and a high-performance culture.
- Ensure every customer touchpoint reflects the trust of a family jeweller and the standards of a modern luxury brand.

Why Elevé?Few marketing opportunities combine a century of jewellery heritage with the opportunity to build something genuinely new.

Elevé has the credibility, product, positioning, retail presence and customer acceptance required for scale. The Head of Marketing will have the opportunity to shape a nationally recognised brand, build its voice and customer experience, and play a defining role in the future of lab-grown diamond jewellery in India.

This is an opportunity to build one of India’s defining jewellery brands—and leave your signature on it.

Website: elevediamonds.com

📌 Head of Marketing (Hyderabad)
🏢 Elevé by Tibarumal
📍 Hyderabad