Job Summary

PRAO is looking for a performance-driven Head of Digital Marketing to build and lead the brands digital growth engine. The mandate is transparent and measurable: scale the D2C business from 30 Crore to 100 Crore+ in the next two years.

This is a hands-on leadership role responsible for customer acquisition, performance marketing, conversion, retention and digital revenue growth, while building the team, systems and capabilities required to scale.

Key Responsibilities

- Own the digital marketing strategy, growth roadmap and online revenue targets for PRAOs D2C business.
- Lead performance marketing across Google Ads, Meta Ads, YouTube, Instagram and other relevant digital platforms.
- Plan, execute and optimise campaigns across prospecting, acquisition, retargeting, conversion and retention.
- Own key performance metrics including CAC, ROAS, ROI, AOV, LTV, CVR and marketing-attributed revenue.
- Build and optimise the complete customer journey from awareness and consideration to purchase, retention and repeat purchase.
- Create a high-velocity creative testing framework across ad formats, audiences, messaging, offers and landing pages.
- Identify and scale additional growth channels including SEO, SEM, social media, influencer marketing, affiliate marketing and partnerships.
- Build and drive CRM and retention programmes across Email, WhatsApp, SMS and remarketing.
- Work closely with Creative, E-commerce and Product teams to improve CTR, conversion rates, merchandising and overall customer experience.
- Evaluate emerging platforms, technologies and consumer trends to identify new growth opportunities.
- Build robust dashboards, attribution models and reporting systems for fast, data-driven decision-making.




- Manage digital marketing budgets effectively and allocate investments based on performance, ROI and growth potential.
- Build and lead the digital marketing team, processes and capabilities required to support rapid business growth.

Candidate Profile
- 6–10 years of experience in Digital Marketing, Performance Marketing, Growth Marketing or D2C E-commerce.
- Proven track record of scaling a D2C/e-commerce brand through measurable digital growth.
- Strong hands-on expertise in Google Ads, Meta Ads and performance campaign optimisation.
- Deep understanding of acquisition funnels, attribution, analytics and D2C unit economics.
- Experience managing significant digital marketing budgets and delivering measurable revenue growth.
- Strong working knowledge of GA4, Google Tag Manager, Meta Business Manager and marketing analytics platforms.
- Experience across SEO, social media, influencer/affiliate marketing and CRM-led retention is highly desirable.
- Highly analytical, entrepreneurial and execution-oriented with a strong bias for action.
- Strong leadership, team-building and cross-functional collaboration skills.
- Experience in fashion, jewellery, beauty, lifestyle or other consumer-focused categories is preferred.

Key Success Metrics
- Scale business revenue from 30 Crore to 100 Crore+
- Drive sustainable customer acquisition
- Improve CAC and ROAS
- Deliver strong and profitable revenue growth
- Increase Customer Lifetime Value (LTV)




- Improve conversion and repeat-purchase rates
- Build scalable digital marketing systems, processes and capabilities

Why PRAO? Join PRAO at an exciting stage of growth and take ownership of building the digital growth engine for a high-potential D2C fashion jewellery brand. This is an opportunity to work with a clear 100 Crore+ growth mandate and directly impact the brand’s next phase of scale.

Apply Now

If you have successfully scaled a D2C brand through digital marketing and are ready to build PRAO’s next 100 Crore+ growth story, we would love to hear from you.

Send your profile to: [email protected]

Subject Line: [Your Name] – Head of Digital Marketing | PRAORole & responsibilities

Preferred candidate profile

We are looking for someone who brings zeal, a fresh approach and a strong growth mindset to digital marketing. The ideal candidate should have 6–10 years of experience in digital, performance or growth marketing, with a proven track record of scaling D2C or e-commerce brands through measurable digital growth. You should be hands-on with Google Ads, Meta Ads, YouTube and performance marketing, while having a strong understanding of customer acquisition, conversion, analytics, attribution, CAC, ROAS, ROI, AOV and LTV.

Experience across SEO, social media, influencer marketing, affiliate marketing and CRM-led retention is highly desirable. We value an analytical, entrepreneurial and execution-focused individual who is comfortable working in a fast-paced environment, challenging conventional approaches, experimenting with new ideas and turning insights into action.

Experience in fashion, jewellery, beauty, lifestyle or other consumer-focused D2C brands will be an added advantage.

📌 Head of Digital MarketingC Fashion Jewellery (Delhi)
🏢 PRAO FASHION JEWELLERY
📍 Delhi