– Head Digital Marketing Manager (Online & Offline)

Position: Head – Digital Marketing Manager (Online & Offline)

Company: Dfine Arts Pvt. Ltd.

Location: Mumbai, Maharashtra

Industry: Theme Parks, Water Parks, Entertainment Zones, Museums, Interior Design & Experiential Projects

Experience: 8–15 Years

Employment Type: Full-Time

About Dfine Arts Pvt. Ltd.

Dfine Arts Pvt. Ltd. is a leading design and execution company specializing in large-scale Theme Parks, Water Parks, Entertainment Zones, Museums, Cultural Attractions, Family Entertainment Centres, Experiential Spaces, and Interior Design projects. We deliver innovative concepts, immersive experiences, and turnkey solutions across India and international markets.

Position Overview

We are seeking an experienced and result-oriented Head – Digital Marketing Manager to lead our complete online and offline marketing initiatives. The candidate will be responsible for brand building, lead generation, business development support, digital presence, corporate communications, public relations, exhibitions, and marketing strategy across all business verticals.

The role requires a strategic thinker with solid leadership capabilities and proven experience in B2B and B2C marketing, particularly in architecture, design, entertainment, tourism, hospitality, theme parks, real estate, or related industries.

Key Responsibilities

Digital Marketing & Online Branding

- Develop and execute comprehensive digital marketing strategies.
- Manage company website, SEO, SEM, and online reputation management.
- Plan and execute Google Ads, Meta Ads, LinkedIn Ads, YouTube campaigns, and remarketing campaigns.
- Generate qualified leads for Theme Park, Water Park, Museum, Interior Design, and Entertainment projects.
- Manage social media platforms including LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
- Track website traffic, campaign performance, and conversion metrics.
- Create monthly marketing reports and ROI analysis.





Content & Creative Management

- Lead content strategy including blogs, case studies, project presentations, brochures, newsletters, and email campaigns.
- Coordinate with designers, architects, and visualization teams for marketing creatives.
- Develop engaging content showcasing completed projects and ongoing developments.
- Oversee video marketing, project walkthroughs, animations, and promotional films.

Business Development Support

- Generate domestic and international business leads.
- Develop marketing campaigns targeting developers, government agencies, tourism boards, investors, and private clients.
- Create pitch decks, company profiles, proposals, and capability presentations.
- Support sales and business development teams with strategic marketing initiatives.

Offline Marketing & Events

- Plan participation in exhibitions, trade fairs, tourism expos, architecture events, and industry conferences.
- Organize client meets, product launches, seminars, workshops, and networking events.
- Develop branding materials including brochures, catalogues, banners, signage, and display systems.
- Coordinate public relations activities and media outreach.

Public Relations & Corporate Communications

- Build relationships with media houses, industry publications, influencers, and tourism organizations.
- Manage press releases, media coverage, interviews, and company announcements.
- Enhance corporate visibility through strategic communication initiatives.

Team Leadership

- Build and manage the marketing team.
- Coordinate with external agencies, freelancers, photographers, videographers, and digital partners.




- Establish KPIs and performance metrics for marketing activities.
- Drive innovation and continuous improvement in marketing processes.

Required Qualifications

- Bachelor's Degree in Marketing, Business Administration, Communications, Architecture, Design, or related field.
- MBA in Marketing preferred.
- 8–15 years of experience in Digital Marketing and Brand Management.
- Experience handling both online and offline marketing campaigns.
- Strong understanding of SEO, SEM, social media marketing, email marketing, and marketing automation.
- Experience managing marketing budgets and campaign analytics.
- Excellent communication, presentation, and leadership skills.
- Knowledge of architecture, entertainment, tourism, hospitality, theme parks, museums, or experiential projects will be an added advantage.

Preferred Skills

- Google Analytics
- Google Ads
- Meta Business Manager
- LinkedIn Campaign Manager
- SEO Tools (SEMrush, Ahrefs, etc.)
- CRM Platforms
- Email Marketing Automation
- Content Marketing
- Video Marketing
- Public Relations
- Event & Exhibition Management

Key Performance Indicators (KPIs)

- Lead Generation Targets
- Website Traffic Growth
- SEO Ranking Improvements
- Social Media Engagement & Growth
- Marketing ROI
- Conversion Rate Optimization
- Brand Visibility & Media Coverage
- Business Development Support Metrics
- Exhibition & Event Success Metrics

What We Offer

- Opportunity to work on landmark Theme Park, Water Park, Museum, and Entertainment projects.
- Leadership role with strategic decision-making authority.
- Exposure to national and international projects.
- Professional growth in a rapidly expanding experiential design company.
- Competitive salary and performance incentives.

Interested candidates may send their updated resume, portfolio, and marketing campaign case studies for consideration. Pay: ₹14,534.53 - ₹59,152.88 per month

Work Location: In person

📌 Head Digital Marketing Manager (Online & Offline) (Mumbai)
🏢 Dfine Art
📍 Mumbai