About Mellow

Mellow is one of the fastest-growing e-commerce brands in the U.S., and we're just getting started.

We've scaled from launch to hundreds of millions in revenue at a pace rarely seen in consumer e-commerce, driven by a relentless focus on product, creative, performance marketing, technology, and speed.

Our ambition is much bigger than building another successful DTC company. We're building Mellow into a global consumer brand and assembling a world-class growth organization capable of operating at massive scale.

We're now expanding our growth team in Bengaluru and looking for exceptional operators who want to help build what comes next.

The Role

We're hiring Senior Growth Managers to own and scale meaningful areas of Mellow's growth engine.

This is not a traditional marketing management position.

We want a hands-on growth operator who understands how acquisition, creative, CRO, merchandising, offers, retention, and unit economics work together to drive profitable growth.

You'll work closely with Mellow's leadership and growth teams, move quickly, test aggressively, analyze performance deeply, and be expected to identify opportunities before someone asks you to.

We care much more about what you've actually built and scaled than your current title.

What You'll Own

- Drive profitable growth across major acquisition channels
- Develop and execute growth strategies across Meta, Google, TikTok and emerging channels
- Work closely with creative teams to continuously improve advertising performance
- Identify opportunities across landing pages, funnels, offers,



merchandising and CRO
- Analyze performance across CAC, MER, ROAS, AOV, CVR, LTV and contribution margin
- Build testing roadmaps and turn insights into action quickly
- Find new channels, strategies and opportunities for incremental growth
- Help build the systems, processes and team required to operate at significantly greater scale
- Work cross-functionally with creative, product, finance, retention, analytics and leadership
- Take ownership of problems rather than waiting for direction

Who We're Looking For You may currently be a Director of Growth, Head of Growth, Growth Lead, Performance Marketing Lead, or an exceptional Senior Growth Manager ready for significantly more responsibility.

You should have

- 5+ years of experience in growth, performance marketing or e-commerce
- Strong DTC/e-commerce experience
- Experience scaling meaningful paid media budgets
- Deep understanding of Meta and Google advertising
- Strong understanding of creative strategy and performance creative
- Experience with CRO, landing pages, funnels and offer testing
- Strong analytical and financial thinking
- Understanding of contribution margin and profitable growth — not just ROAS




- A track record of finding and executing growth opportunities
- Extremely high ownership and accountability
- Ability to operate at high speed without sacrificing quality
- Comfort working in an workplace where priorities can evolve quickly

You'll Probably Love This Role If You're obsessed with growth.

You look at a business and immediately start seeing opportunities.

You don't need someone to give you a testing roadmap — you build one.

You can move between an ad account, a creative strategy discussion, a landing page, and a financial model and understand how they all connect.

You're competitive, analytical, resourceful and constantly trying to get better.

Most importantly, you want to build, not maintain.

Why Mellow

You'll be joining a company that has already achieved significant scale but still operates with the speed and ambition of a startup.

You'll have access to massive amounts of creative, data, traffic and testing volume — and the ability to see the impact of your decisions quickly.

We're building our Bengaluru team around exceptional talent and giving great operators meaningful ownership rather than layers of bureaucracy.

For the right person, this is an opportunity to help build the growth organization behind what we believe can become one of the world's largest consumer brands.

- If you've spent your career waiting for an opportunity to operate at serious scale, move incredibly fast, and have real ownership — we want to meet you.

📌 Growth (Bengaluru)
🏢 Mellow Sleep
📍 Bengaluru