Job Overview:

Our client is seeking an analytical, strategic Senior Lifecycle Growth Marketing Manager to own retention, LTV, and lifecycle revenue across a portfolio of premium food brands. You will design data-driven, cross-channel customer journeys—spanning email, SMS, loyalty, and personalization—to optimize post-purchase experiences, drive repeat orders, and scale overall profitability.

Schedule: Remote, Full Time | Monday to Friday, 9:00 AM–6:00 PM PST

Responsibilities:

- Lifecycle Strategy: Architect and execute data-driven lifecycle strategies tailored to customer behavior, segmentation, and purchase history to optimize post-acquisition journeys, drive repeat sales, and maximize LTV across all portfolio brands.
- Email Marketing: Own the 90-day campaign calendar, strategy, and execution—balancing inventory, deliverability, and list health—while utilizing advanced segmentation to deliver personalized, revenue-driving retention and promotional campaigns.
- SMS Marketing: Own end-to-end SMS strategy and execution by creating integrated, compliant campaigns with optimized cadence and personalization to accelerate subscriber growth, maximize conversion rates, and minimize opt-outs.
- Customer Journey & Marketing Automation: Build, test, and optimize high-converting, automated lifecycle flows—spanning onboarding, abandonments, winbacks, VIP, subscriptions, and retention triggers—to maximize engagement at every customer touchpoint.
- Customer Segmentation: Develop advanced RFM and behavioral segmentation—grouping users by order history, product affinity, engagement, and churn risk—to deliver hyper-targeted, high-converting lifecycle experiences.
- Retention & Customer Growth: Drive key retention metrics—including repeat purchase rate, AOV, LTV, and churn reduction—by designing personalized, behavior-driven customer journeys that maximize long-term account value.
- Onsite Conversion Optimization:



Partner with E-commerce to optimize lead capture, exit intent, and onsite messaging—utilizing dynamic content, personalized offers, and product recommendations to boost conversion rates across the customer journey.
- Post-Purchase Optimization: Maximize post-sale customer value through tailored thank-you experiences, upsell/cross-sell messaging, product education, and automated replenishment, loyalty, and review programs.
- Loyalty & Subscription Growth: Partner with E-commerce to optimize VIP experiences, points redemptions, and recurring orders to scale subscriber acquisition, retention, and reactivation.
- Conversion Rate Optimization: Collaborate with Paid Media and E-commerce to optimize landing pages, funnels, and checkout flows to increase conversion rates and revenue per visitor.
- Experimentation & Testing: Build a structured testing roadmap across messaging, offers, flow logic, and onsite elements to document insights and continuously deploy winning optimizations.
- Analytics & Reporting: Track and analyze key lifecycle metrics—including channel revenue, retention, LTV, conversion, and deliverability—to report performance and deliver actionable growth recommendations to leadership.
- Cross-Functional Collaboration: Partner with Paid Media, E-commerce, Creative, Operations, and Leadership to align lifecycle strategies with broader business goals.

Requirements:

- 5-7+ years managing lifecycle marketing for ecommerce brands
- Deep expertise in Klaviyo and strong understanding of Shopify




- Experience managing both Email and SMS marketing
- Strong understanding of customer segmentation and CRM strategy
- Experience with lifecycle automation and complex customer journeys
- Experience with A/B testing and experimentation frameworks
- Strong analytical skills with the ability to translate data into actionable growth initiatives
- Familiarity with subscription, loyalty, referral, and retention programs
- Experience with conversion rate optimization and onsite personalization
- Excellent project management and organizational skills
- Ability to manage multiple brands simultaneously
- Preferred Experience : Prior background in premium DTC ecommerce (preferably luxury or food & beverage), hands-on expertise with tech stacks like Attentive, Postscript, Recharge, Rebuy, and loyalty/review tools (e.g., Yotpo, LoyaltyLion, Okendo), proficiency in analytics platforms (GA4, Triple Whale, Looker Studio), and familiarity with AI-powered lifecycle marketing and personalization tools.

Independent Contractor Perks:

- Permanent work from home
- Immediate hiring
- Health Insurance Coverage for eligible locations

Note:

- Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Significant Disclaimer:

- BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email us through the ‘Contact Us’ form on our official BruntWork website.

Ready to scale growth for top DTC food brands? Apply today as a Senior Growth Marketing Manager to drive retention, LTV, and profitability!

📌 Growth Marketing Manager (India)
🏢 BruntWork
📍 India