About Anixon Consulting

Anixon Consulting is a business consulting and technology implementation company helping growing businesses build structured, scalable sales and business systems powered by Zoho. As we enter our next phase of growth, we are building a predictable B2B Growth Engine to identify the right businesses, create meaningful conversations, generate qualified Exploration Calls, and build a sustainable revenue pipeline.

We are looking for a Growth Lead - B2B Demand Generation who can take ownership of building and operating this engine.

The Role

This is a hands-on growth role , not a traditional marketing management position.

You will work closely with the Founder to build Anixon's B2B demand-generation capability from the ground up.

Your responsibility will span the complete journey:

ICP → Target Accounts → Outreach → Engagement → Conversation → Exploration Call → Qualified Opportunity The role requires someone who is comfortable both thinking strategically and executing personally .

Key Responsibilities

1. ICP & Target Account Development

- Define and continuously refine Ideal Customer Profiles (ICPs)
- Research and build high-quality target account lists
- Identify relevant decision-makers and buying stakeholders
- Develop account segmentation and prioritization models
- Build targeted prospect lists using LinkedIn Sales Navigator, Apollo and other research tools

2. B2B Outbound & ABM

- Design and execute multi-channel outbound campaigns
- Build LinkedIn, email and follow-up sequences
- Develop account-based outreach strategies
- Test different messaging, offers and audience segments
- Create personalized approaches for high-value target accounts

3. Demand Generation

- Develop campaigns designed to generate relevant business conversations
- Work across outbound, content, webinars, events,



partnerships and other growth channels
- Experiment with new acquisition channels
- Build repeatable demand-generation playbooks

4. Content & Distribution

- Work with the Founder/team to convert business insights into growth campaigns
- Support LinkedIn and thought-leadership distribution
- Repurpose content across relevant channels
- Connect content activity with measurable demand-generation outcomes

5. Funnel & CRM Management

- Maintain accurate campaign and prospect data in CRM
- Track prospects across the growth funnel
- Monitor conversion between funnel stages
- Build dashboards for growth performance
- Identify bottlenecks and recommend experiments to improve conversion

What Success Looks Like Your primary objective will be to help Anixon build a predictable pipeline of qualified Exploration

Calls and business opportunities .

An initial benchmark will be building towards:

25 - 30 relevant Exploration Calls per month

We will measure success through business outcomes such as:

- Relevant target accounts identified
- Decision-makers engaged
- Conversations generated
- Exploration Calls booked
- Exploration Call attendance
- Qualified opportunities created
- Pipeline generated
- Funnel conversion rates

We value business outcomes over vanity metrics .

Who We're Looking For

Ideally, you have:

- 3 - 6 years of hands-on experience in B2B demand generation, growth marketing, ABM or outbound growth
- Experience working in B2B SaaS, IT services, technology consulting,



CRM/ERP, RevOps or a B2B agency environment
- Hands-on experience with LinkedIn Sales Navigator
- Experience using Apollo or similar prospecting/data platforms
- Experience building email and LinkedIn outbound campaigns
- Strong understanding of ICP development and account research
- Good written communication and B2B messaging skills
- Strong understanding of CRM funnels and conversion metrics
- A highly analytical and experimentation-driven approach

Experience with Zoho CRM or the Zoho ecosystem is useful but not mandatory . The Person Who Will Thrive Here

You will enjoy this role if you:

- Like building systems rather than simply following existing processes
- Are comfortable starting with a blank sheet
- Can move between strategy and execution
- Take ownership without waiting for detailed instructions
- Think in terms of experiments, numbers and conversion
- Are curious about customers and why they buy
- Enjoy working in an entrepreneurial workplace
- Want the opportunity to eventually build and lead a growth team

This Role May Not Be For You If You are primarily looking for a role focused only on:

- Social media posting
- SEO
- Paid advertising
- Graphic/content coordination
- Brand awareness
- Managing agencies without hands-on execution

Those capabilities can support the Growth Engine, but the core objective of this role is: Generate qualified conversations and build a predictable B2B pipeline.

Along with your CV, please answer: Tell us about one B2B demand-generation or outbound campaign you personally executed. What did you do, and what measurable business result did it generate?

We are especially interested in understanding your individual contribution , the numbers behind the campaign, and what you learned from it.

📌 Growth LeadB Demand Generation (Noida)
🏢 Anixon Consulting
📍 Noida