: Growth Lead

- Department: Central Operations

- Location: abcoffee Mumbai (Head Office)

About abcoffee:

- We are India's Highest Customer Rated and Award-Winning Coffee Company. Our mission since the onset of the idea is to democratize specialty coffee in India by making it accessible and affordable to the whole of India. We are now entering an accelerated growth stage after incredible initial traction.

Our Mission:

- Democratize specialty coffee in India by making it accessible and affordable for most of India and spreading awareness about coffee in India.

Our Vision:

- Specialty coffee for all. Being the neighborhood coffee place in all corners of the country encourages community development and inspires people to be the change they want to see in the world.

Job Purpose:

- To lead and drive abcoffee’s growth agenda through strategic partnerships, new business channels, revenue-generating initiatives, GTM strategies and high-impact campaigns, while building a scalable growth engine and leading cross-functional execution.

Key Responsibilities:

- Own and drive the overall Growth &
- Business Development strategy aligned with abcoffee’s business objectives.

- Identify, build and close strategic partnerships and new revenue opportunities.

- Develop and scale new growth channels, campaigns, activations and GTM initiatives.

- Own the growth pipeline, revenue targets, forecasting and performance outcomes.

- Lead commercial negotiations, proposals, partnerships and strategic alliances.

- Work closely with Operations, Marketing, Tech and other functions to drive seamless execution.

- Identify market trends, consumer opportunities and new avenues for business expansion.

- Build performance dashboards and frameworks to track revenue, ROI, acquisition and growth metrics.

- Present growth plans,



business cases and performance reviews to senior leadership.

- Build, mentor and lead the Growth/BD team, establishing clear goals, accountability and performance standards.

- Drive a culture of experimentation, speed, ownership and data-driven decision-making.

Key Result Areas (KRAs):

- Sustainable revenue growth through partnerships, campaigns and new channels.

- Development and activation of a strong strategic partnership pipeline.

- Successful launch and scaling of new growth initiatives.

- Customer acquisition, engagement and revenue contribution.

- Effective cross-functional execution of growth initiatives.

- Team capability, productivity and performance.

- Identification and conversion of new business opportunities.

Key Performance Indicators (KPIs):

Personal Impact

- Growth Driver – Deliver agreed quarterly growth and revenue targets through strategic initiatives.

- Partnership Builder – Build and activate high-value strategic partnerships with measurable ROI.

- New Channel Creator – Identify and launch new growth channels/opportunities with clear business impact.

- Commercial Owner – Drive strong commercial outcomes through negotiations, pricing and partnership structures.

Organizational Wins

- Revenue Raiser – Drive measurable revenue contribution through partnerships, campaigns and activations.





- Growth Accelerator – Deliver scalable GTM initiatives that improve customer acquisition and business growth.

- Execution Excellence – Lead cross-functional growth initiatives with minimal escalations or rework.

- Strategic Growth – Identify and convert new market, category and customer opportunities.

Team Excellence

- Team Builder – Build, mentor and develop a high-performing Growth/BD team.

- Growth Communicator – Provide regular leadership updates on pipeline, performance, opportunities and risks.

- Performance Leader – Establish clear team KPIs, reviews and accountability mechanisms.

- Innovation Driver – Encourage and implement current growth ideas, partnerships and channels.

Skills &

- Qualifications:

- Strong leadership, communication and stakeholder management skills.

- Strong commercial, analytical and strategic thinking capabilities.

- Proven ability to lead teams and manage cross-functional stakeholders.

- Strong negotiation, partnership and business development skills.

- Ability to work with data, revenue metrics and performance dashboards.

- High ownership, adaptability and execution orientation.

Preferred Qualifications:

- 7–12 years of experience in Growth, Business Development, Partnerships, GTM, Revenue or Commercial roles.

- Proven experience in leading teams and owning business/growth outcomes.

- Experience in a startup, FMCG, QSR, F&B;, consumer brand or high-growth environment preferred.

- Exposure to CRM and growth analytics platforms such as Zoho, HubSpot or similar.

- Experience in building pitch decks, commercial proposals and business cases independently.

Tools &

- Software Used:

- Microsoft Word &
- Excel

- CRM / Growth Analytics Platforms

- Business Intelligence &

- Reporting Tools

- Presentation &

- Proposal Tools

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