Group Head / Account Director – Business Development & Client Servicing (Mandatory Experiential Marketing & Events background)

Location: Gurgaon

Function: Business Development & Client Servicing

Reports To: Business Head - North

About Wizcraft

Wizcraft Entertainment Agency Pvt. Ltd. is India’s pioneering experiential marketing and event management company, renowned for conceptualizing and executing iconic events, brand experiences, corporate events, entertainment properties, and large-scale experiential campaigns.

We create extraordinary experiences through creativity, innovation, strategic thinking, seamless execution, and strong client partnerships.

The Group Head / Account Director – Business Development & Client Servicing will be responsible for driving business growth, managing strategic client relationships, and leading end-to-end client servicing for Wizcraft’s experiential marketing business in the Gurgaon/NCR market.

The ideal candidate will have strong exposure to experiential marketing, brand activations, corporate events, conferences, launches, employee engagement, BTL, MICE, or integrated brand experiences, with a proven ability to manage large accounts and deliver revenue growth.

Key Responsibilities

- Business Development & Revenue Growth

- Drive new business development for Wizcraft’s experiential marketing portfolio across Gurgaon/NCR and other markets as required.
- Identify and pursue opportunities with large corporates, brands, agencies, institutions, and premium clients.
- Build a strong pipeline through networking, referrals, industry relationships, existing connections, and strategic prospecting.
- Develop relationships with senior marketing, brand, HR, corporate communications, procurement, and business stakeholders.
- Identify opportunities across:
- Brand activations
- Corporate events
- Product launches
- Conferences and summits
- Employee engagement
- MICE
- Experiential campaigns
- Consumer experiences
- Retail and on-ground activations
- Entertainment-led brand experiences
- Lead business pitches from opportunity identification through proposal, presentation, negotiation, and closure.
- Achieve agreed revenue and business development targets.

2. Strategic Account Management

- Own and manage key client accounts as a strategic relationship partner.
- Build strong relationships with senior client stakeholders and decision-makers.
- Understand clients’ business objectives, marketing priorities, brand positioning, and consumer engagement requirements.
- Identify opportunities for account growth, cross-selling, and repeat business.




- Develop annual/quarterly account plans for strategic clients.
- Establish Wizcraft as a long-term experiential partner rather than a project-based vendor.
- Monitor client satisfaction and proactively address relationship risks.

- 3. Client Servicing Leadership

- Lead the client servicing function across assigned accounts and projects.
- Act as the senior escalation point for key client requirements and issues.
- Lead client briefings, presentations, reviews, negotiations, and project discussions.
- Ensure briefs are clearly understood and translated into actionable internal requirements.
- Maintain strong communication and governance throughout the project lifecycle.
- Ensure client expectations are aligned with scope, timelines, budgets, and deliverables.
- Drive a high standard of client experience and service excellence.

4. Pitch & Solution Development

- Lead strategic responses to client briefs in collaboration with Creative, Production, Strategy, and Operations teams.
- Translate client business challenges into innovative experiential solutions.
- Develop compelling narratives, concepts, proposals, and presentations.
- Challenge teams to create differentiated and commercially viable solutions.
- Lead senior-level pitch presentations and negotiations.
- Ensure proposals demonstrate clear understanding of the client's brand and business objectives.

5. Commercial & P&L; Management

- Own commercial outcomes for assigned accounts/projects.
- Drive pricing strategy and commercial negotiations with clients.
- Review budgets, estimates, scope, resource requirements, and profitability.
- Ensure projects deliver healthy contribution margins.
- Monitor scope changes and identify potential revenue leakage.
- Partner with Finance and Operations teams to ensure commercial discipline.
- Manage commercial escalations and negotiate solutions where required.

6. Project & Execution Oversight

- Provide senior-level oversight across project planning and execution.
- Coordinate with Creative, Production, Operations, Vendor Management, Finance, and other internal teams.
- Ensure key milestones, timelines, budgets, and deliverables are monitored.
- Anticipate execution challenges and ensure timely escalation and resolution.




- Participate in critical client meetings, rehearsals, venue visits, and on-ground execution where required.
- Ensure the final experience meets agreed client expectations and Wizcraft quality standards.

7. Market Development & Industry Networking

- Develop a robust understanding of the experiential marketing landscape in NCR and across India.
- Track emerging trends in brand experiences, technology, consumer engagement, content, entertainment, and event formats.
- Build relationships with brands, marketing leaders, agencies, venues, technology partners, production partners, and other ecosystem stakeholders.
- Represent Wizcraft at industry events, networking forums, conferences, and relevant business platforms.
- Identify potential strategic partnerships that can generate new business.

8. Team Leadership & Mentoring

- Lead, mentor, and develop Account Managers, Client Servicing Managers, and other team members.
- Establish clear performance expectations and accountability.
- Review team pipelines, client relationships, project status, and commercial performance.
- Coach team members on client management, pitching, negotiation, and business development.
- Foster collaboration between Client Servicing, Creative, Production, and Operations teams.
- Build a high-performance, ownership-driven culture.

9. CRM, Pipeline & Business Reporting

- Maintain discipline around CRM and business development processes.
- Track leads, opportunities, proposals, conversion stages, and revenue forecasts.
- Ensure accurate and timely sales forecasting.
- Prepare regular account, pipeline, revenue, and business development reports.
- Monitor conversion ratios and identify opportunities to improve business performance.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, Hospitality, Event Management, or a related discipline.
- MBA/PGDM in Marketing, Business, or related fields will be an advantage.
- 12–15+ years of experience in Business Development, Client Servicing, Account Management, Experiential Marketing, Advertising, Events, or related sectors.
- Strong experience managing large and strategic client accounts.
- Proven track record of generating and growing revenue.
- Experience leading teams and managing large-scale client engagements.
- Strong exposure to senior stakeholder management and commercial negotiations.
- Proven experience managing key accounts and leading client relationships.
- Strong pitch, business development, and commercial exposure.
- Experience managing cross-functional teams and large-scale projects.

📌 Group Head / Senior Manager - BD and CS (Experiential Marketing) - Gurgaon (Gurugram)
🏢 Wizcraft Entertainment Agency
📍 Gurugram