General Manager (Sales)

Department: Sales

Designation: General Manager Sales

Reporting To: Director / Managing Director

Industry: Automobile Dealership

Job Summary

We are looking for an experienced and result-oriented General Manager Sales to lead the sales operations of the dealership. The candidate will be responsible for achieving sales targets, improving market share, managing the sales team, ensuring customer satisfaction, and driving overall dealership profitability.

Key Responsibilities

1. Sales & Business Performance

- Develop and implement sales strategies to achieve monthly, quarterly, and annual targets.
- Monitor vehicle sales, enquiries, bookings, retail, deliveries, and cancellations.
- Drive achievement of dealership sales volume, revenue, and profitability targets.
- Analyse market trends, competitor activities, and customer requirements.
- Identify new business opportunities and improve market penetration.

1. Team Management

- Lead, guide, and motivate the entire sales team.
- Set individual and team targets and monitor performance regularly.
- Conduct daily/weekly sales review meetings.
- Ensure proper follow-up of enquiries and leads.
- Identify training requirements and improve team productivity.
- Take corrective action for underperforming employees.

1. Customer Experience

- Ensure excellent customer experience throughout the sales process.
- Monitor customer complaints and ensure timely resolution.
- Improve customer satisfaction and retention.
- Ensure proper follow-up after vehicle delivery.

1. Dealer & OEM Coordination

- Coordinate with OEM/company representatives regarding sales targets, schemes, campaigns, and performance.
- Ensure compliance with OEM sales processes, policies, and standards.
- Monitor dealership performance against OEM benchmarks.

1. Marketing & Lead Generation

- Plan and execute local marketing activities,



campaigns, events, and customer engagement programs.
- Monitor digital and offline lead generation.
- Ensure effective conversion of leads into bookings and retail sales.
- Analyse lead sources and improve conversion ratios.

1. MIS & Reporting

- Prepare and review daily, weekly, and monthly sales reports.
- Monitor key performance indicators such as:
- Enquiry-to-booking ratio
- Booking-to-retail ratio

- Lead conversion

- Test drive conversion
- Customer walk-ins

- Sales productivity

- Cancellation ratio

- Finance and insurance penetration
- Present sales performance and action plans to management.

Key Skills & Competencies
- Strong leadership and team-management skills.
- Excellent sales and negotiation skills.
- Strong knowledge of automobile dealership sales operations.
- Good analytical and decision-making abilities.
- Target-oriented and result-driven approach.
- Robust customer-handling skills.
- Excellent communication and interpersonal skills.
- Ability to manage pressure and achieve challenging targets.
- Good knowledge of MS Excel and dealership DMS/MIS systems.

Qualification & Experience
- Graduate/MBA in Sales & Marketing or equivalent preferred.
- 10–15 years of relevant experience in automobile sales, preferably with a reputed dealership.
- Minimum 3–5 years in a senior sales management/GM/DGM/AGM role.
- Experience in handling a large sales team and dealership targets will be preferred.

Key Performance Indicators (KPIs)
- Achievement of monthly and annual sales targets.
- Retail growth and market share.
- Lead conversion ratio.
- Sales team productivity.
- Customer satisfaction and complaint resolution.
- Finance/insurance/accessory penetration.
- Profitability and gross contribution.
- Inventory ageing and stock management.
- Employee performance and retention.

Contact Us: (phone hidden)

[email protected]

📌 General Manager Sales (Navi Mumbai)
🏢 Sharayu Hyundai
📍 Navi Mumbai