We are looking for an experienced Franchise Marketing Manager with a strong EdTech background and 8+ years of experience to drive franchise expansion, manage franchise partner relationships, execute marketing strategies, and achieve business growth targets for Elysium Group of Companies, Madurai.

Key Responsibilities

- Develop and execute franchise marketing strategies to expand Elysium Group's presence across Tamil Nadu and beyond

- Identify, onboard, and manage franchise partners and ensure brand consistency across all franchise locations

- Visit colleges, institutions, corporates, and industry partners to promote franchise opportunities and generate leads

- Plan and execute field marketing activities — education expos, franchise meets, seminars, and road shows

- Build and maintain strong relationships with franchise partners, educational institutions, and corporate organizations

- Drive admission and enrollment targets across all franchise locations through effective marketing campaigns

- Manage digital marketing activities — Social Media, Google Ads, WhatsApp, and Email campaigns for franchise promotion

- Monitor franchise partner performance and provide marketing support, training, and guidance





- Track and report franchise marketing performance — leads, conversions, enrollments, and ROI

- Identify current market opportunities and potential franchise territories for business expansion.

Required Skills

- MBA in Marketing / Business Administration or relevant degree

- 10+ years of marketing experience with at least 4–5 years in EdTech / Education / Franchise Marketing

- Proven track record in franchise development, institutional partnerships, and enrollment-driven marketing.

- Franchise Marketing &
- Development | Partner Management

- Field Marketing | Lead Generation | Campus Outreach

- College &

- Corporate Relationship Management

- Team Leadership | KPI Setting | Target Achievement

- Brand Management &

- Consistency Across Franchise Locations

- Strong Communication, Negotiation &

- Presentation Skills

- EdTech / Education / IT Training Domain Expertise.

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits

- Flexible schedule

Education

- Master's (Required)

Experience

- Education Domain: 3 years (Required)

Location

- Madurai, Tamil Nadu (Madurai) (Required)

Work Location: On the road

📌 Franchise Marketing Manager (5+ Years) (Madurai)
🏢 Elysium Technologies Private
📍 Madurai