About the Role

We are looking for a Founder Personal Brand & PR Executive who will work closely with our founders to build and manage their personal brands across social media and external media.

This is a highly hands-on role combining content strategy, social media, content creation, founder storytelling and PR.

The person will work directly with the founders to understand their perspectives, experiences, opinions and areas of expertise, and translate them into engaging social content, thought leadership and media opportunities.

We are particularly interested in candidates who have worked with founders, CXOs, entrepreneurs, creators or public-facing professionals and understand how to build an individual's voice rather than simply manage a company social media page.

What You Will Own

1. Founder Personal Branding

- Own and manage the personal social media presence of the founders across platforms such as LinkedIn and Instagram.
- Develop content strategies for each founder based on their personality, expertise, interests and business journey.
- Build and maintain distinct content voices for different founders.
- Identify stories, opinions, experiences and business insights that can be converted into content.
- Build and manage a structured content calendar.
- Stay updated on relevant industry conversations, trends and topical opportunities.
- Identify opportunities for founders to participate in relevant conversations and build thought leadership.

1. Content Strategy & Creation

- Personally ideate, create and execute content for founder profiles.
- Convert founder conversations, meetings, experiences, opinions and observations into compelling social media content.
- Develop LinkedIn posts, Instagram Reels, carousels, short-form videos, stories and other relevant formats.
- Write strong hooks, captions, scripts and thought-leadership content.
- Repurpose podcasts, interviews, events, panels and other founder appearances into multiple content assets.
- Personally shoot and edit short-form content where required.
- Work with designers, editors, photographers or external agencies when needed, while maintaining ownership of the final output.

This is an execution-heavy role. We need someone who can personally create content, not someone who only coordinates with an external content team.

1. Social Media Management

- Manage the complete publishing workflow from ideation to posting and performance tracking.
- Schedule and publish content consistently.
- Monitor comments, mentions, engagement and relevant conversations.
- Track performance metrics including reach, impressions, engagement, follower growth, shares, saves and video views.
- Identify high-performing content formats and continuously optimise the content strategy.
- Prepare regular performance reports and recommendations.

1. PR & Founder Visibility

- Support the founders' PR and external visibility strategy.
- Identify relevant media, publications,



podcasts, interviews, events and speaking opportunities.
- Build and maintain relationships with journalists, media professionals, podcast hosts, event organisers and relevant ecosystem stakeholders.
- Coordinate founder interviews, podcasts, press features and media interactions.
- Draft and pitch relevant founder stories and thought-leadership opportunities.
- Coordinate with PR agencies and external partners where applicable.
- Track media coverage, mentions and PR opportunities.
- Identify opportunities to position the founders as credible voices in relevant business, fashion, entrepreneurship and industry conversations.

1. Founder Content & Thought Leadership

- Work closely with founders to understand their perspectives and communication style.
- Attend relevant meetings, discussions, events and interactions to identify potential content.
- Turn raw founder thoughts, voice notes, conversations and experiences into polished content.
- Develop recurring content themes and formats for each founder.
- Maintain authenticity the content should sound like the founder, not like generic corporate marketing.
- Help build a long-term narrative around the founders' professional journey, opinions, expertise and achievements.

Who We're Looking For Must-Have
- 1–3 years of experience in content, social media, PR, digital communications, personal branding or a related field.
- Hands-on experience managing social media end-to-end.
- Strong content ideation, writing and storytelling skills.
- Experience personally creating and/or editing social media content.
- Strong understanding of Instagram and LinkedIn.
- At least some hands-on PR/media relations experience.
- Excellent written and verbal communication.
- Ability to work directly with senior leaders/founders and understand their communication style.
- Strong ownership and ability to work independently.

Strong Preference

Candidates with experience in

- Founder/CXO personal branding
- Founder ghostwriting
- Executive communications
- PR for founders or senior leadership
- Podcast/interview coordination
- Media outreach
- Thought leadership
- Creator/influencer personal brands
- Startup/founder-led businesses

A candidate who comes from a PR background but has also worked on founder content/personal branding would be particularly relevant for this role.

Content Creation Skills

Candidates should have hands-on experience with content production and should be comfortable with tools such as:

- CapCut
- Canva
- Adobe Premiere Pro
- VN / InShot
- Photoshop / Lightroom




- Other video/photo editing tools

You do not need to know every tool, but you must be comfortable personally creating and editing social-first content. On-Location Shoots The role will involve regular founder content shoots.

The candidate must be comfortable:

- Travelling to the required shoot location.
- Working on Saturday/Sunday shoots when required.
- Personally shooting content using a phone/camera.
- Assisting with framing, scripting, direction and execution.
- Working in a fast-moving, informal shoot environment.

Weekend/on-location availability is a requirement of the role. What Would Make You Stand Out

- You have previously managed a founder's or CXO's LinkedIn/Instagram.
- You have ghostwritten content for a founder or senior leader.
- You have secured or coordinated podcast appearances or media features.
- You have personally shot and edited Reels that performed well.
- You have worked with journalists/media houses.
- You understand how to turn everyday founder experiences into interesting stories.
- You have a strong personal understanding of social media trends and what makes content shareable.
- You can show a portfolio of actual content you have created.

Portfolio Requirement Portfolio is mandatory.

Please share examples of

- Social media accounts you have personally managed
- Founder/CXO content you have created
- Reels/videos you have personally shot or edited
- LinkedIn posts or thought-leadership content you have written
- PR/media coverage you have worked on
- Podcasts/interviews/events you have coordinated

Candidates will be expected to clearly explain what they personally did for each piece of work.

Important Screening Questions

Candidates should be screened on these four questions before being shortlisted:

1. Have you personally managed a social media account end-to-end?

Ideation content creation posting analytics.

2. Have you personally shot and edited content?

If yes, which tools do you use? Please share examples.

3. Do you have hands-on PR experience?

Please describe any interview, podcast, media outreach, press feature, event or founder PR activity you have handled.

4. Are you comfortable travelling for founder content shoots on Saturdays/Sundays when required?

Candidates who cannot demonstrate hands-on content execution or PR experience should not be shortlisted.

The Ideal Candidate

We are looking for someone who can think like a content strategist, write like a storyteller, execute like a creator and build relationships like a PR professional.

You should be comfortable sitting with a founder, understanding what makes their story engaging, turning that into content, publishing it, tracking its performance — and then finding the next story.

This is not a conventional social media scheduling role. It is a founder-facing content, personal branding and PR role with high ownership.

📌 Founder Personal Brand & PR Executive (Noida)
🏢 High Street Essentials
📍 Noida