Key Responsibilities

1. Offline &

- On-Ground Marketing

- Plan and execute education fairs, university visits, school/college seminars, workshops, and counselling events.

- Coordinate logistics, collaterals, registrations, and on-ground branding for events.

- Support city-level and centre-level marketing initiatives.

2. Brand &

- Marketing Collaterals

- Manage creation, printing, and distribution of:

- Brochures, flyers, standees, banners, posters

- Student guides, intake calendars, destination brochures

- Ensure brand consistency across all offline materials.

- Maintain inventory of marketing collaterals across centres.

3. University &

- Partner Marketing

- Coordinate with international university partners for joint marketing initiatives.

- Support co-branded campaigns, university days, and info sessions.

- Manage communication and approvals related to partner branding.

4.

Content

Coordination (Non-Digital)

- Coordinate content for

- Student testimonials & success stories

- Case studies, visa success highlights

- Counsellor-facing sales decks and pitch materials

- Work with internal teams or external vendors for copy, design, and printing.

5. Counsellor &

- Sales Enablement

- Create and update sales support materials for counsellors (presentations, FAQs, intake updates).

- Act as a bridge between marketing and counselling teams.

6. PR, Outreach &

- Local Visibility





- Support local PR activities, campus tie-ups, coaching centre partnerships, and community outreach.

- Coordinate sponsorships, local branding opportunities, and print/media visibility where applicable.

7. Reporting &

- Coordination

- Track event participation, footfall, enquiries, and lead handover to counselling teams.

- Prepare basic marketing activity reports for the Marketing Lead.

- Coordinate with vendors, printers, event partners, and internal stakeholders.

Required Skills &

- Qualifications

Must-Have

- 1–4 years of experience in offline marketing, field marketing, or brand marketing, preferably in overseas education, edtech, or services businesses.

- Solid coordination and vendor management skills.

- Excellent communication and stakeholder management abilities.

- Willingness to travel for events and centre-level activities.

Good to Have

- Experience in education fairs, student outreach, or B2C services marketing.

- Familiarity with study-abroad destinations, intakes, and admission cycles.

- Experience working with universities or international partners.

Ideal Candidate Traits

- Highly organized and execution-driven

- Comfortable working with multiple teams and tight timelines

- Strong attention to detail and brand discipline

- Proactive, dependable, and hands-on

📌 Field Marketing (Pune)
🏢 TC Global
📍 Pune