Responsibilities

- Assist in managing and optimizing Saregama’s YouTube channels to improve reach, engagement and monetization.
- Upload, schedule and publish video content as per the content calendar.
- Support the planning and execution of YouTube-led digital campaigns on Google Ads.
- Monitor campaign budgets, delivery and key performance metrics.
- Track channel and campaign performance, including views, watch time, CTR and other relevant KPIs.
- Prepare basic performance reports and dashboards and highlight key observations.
- Assist in audience targeting, campaign optimization and A/B testing.
- Coordinate with internal content and marketing teams to align campaigns with content and song releases.
- Stay updated on YouTube trends, digital content formats and advertising best practices.




- Support external agencies, wherever required, for campaign execution and performance tracking.

Skills & Qualifications:

- 2–4 years of experience in YouTube, digital marketing, performance marketing or content operations.
- Basic understanding of YouTube and Google Ads.
- Working knowledge of MS Excel and reporting tools.
- Goodanalytical and organizational skills.
- Solid attention to detail and willingness to learn.
- Goodcommunication and collaboration skills.
- Interest in music, entertainment and digital content would be an advantage

📌 Exec/Sr Exec, YouTube (Mumbai)
🏢 Saregama India
📍 Mumbai