Email Marketing Executive

Experience Required: 2-3 years

Noida Sector 90

Job Summary

We are seeking a proactive and detail-oriented Email Marketing Executive to plan, execute, and optimize email marketing campaigns that drive engagement, lead generation, and customer retention. The ideal candidate should have hands-on experience with email marketing platforms, campaign automation, audience segmentation, and performance reporting.

Key Responsibilities

● Create, schedule, and execute email marketing campaigns, newsletters, and promotional emails.

● Build and manage email automation workflows and drip campaigns.

● Must have experience of targeting and engaging with clients in the USA, Malaysia & Dubai market.

● Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.

● Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.

● Use customer data such as web-behavior to drive the message and content personalization.

● Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).

● Write compelling subject lines and email copy to improve open and click through rates.

● Conduct A/B testing on subject lines, content, CTAs, and send times.





● Monitor campaign performance and prepare weekly/monthly reports.

● Maintain email database hygiene by managing subscriptions, bounces, and inactive contacts.

● Ensure high email deliverability by following industry best practices.

● Work closely with the sales team to support lead nurturing initiatives.

Required Skills

● 2–3 years of experience in email marketing or digital marketing.

● Hands on experience with email marketing platforms such as Zoho Campaigns, Mailchimp, HubSpot, Brevo, or ActiveCampaign.

● Understanding of email automation, segmentation, and personalization.

● Basic knowledge of HTML/CSS for email templates is an advantage.

● Solid copywriting and communication skills.

● Knowledge of Google Analytics and campaign reporting.

● Good analytical and problem-solving skills.

● Excellent attention to detail and organizational skills.

Preferred Qualifications

● Bachelor's degree in Marketing, Business, Communications, or a related field.

● Experience in B2B, SaaS, IT Services, Cloud, or Technology marketing is preferred.

● Email marketing or marketing automation certification is a plus.

Interested candidates can share their updated cv at (phone hidden)

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits

- Paid sick time
- Paid time off
- Provident Fund

Application Question(s):
- What is your current CTC?

Experience:
- Email marketing: 2 years (Required)

Location:
- Noida, Uttar Pradesh (Noida) (Required)

Work Location: In person

📌 Email Marketing Executive (Noida)
🏢 AppSquadz Software
📍 Noida