Job Role

- Experience:
Minimum 3 years of relevant experience in the education industry

, preferably in digital/performance marketing.

- Solid proficiency in
Digital Marketing and Marketing strategies

, with the ability to plan, execute, optimize, and manage promotional campaigns.

- Hands-on experience with

Google Ads

, including:

- Google Search Ads

- Display Ads

- YouTube Ads
- Strong hands-on experience in

Meta Ads and lead-generation campaigns.

- Experience in keyword research, paid search campaigns, campaign optimization, and search engine marketing (SEM)

.

- Strong understanding of web analytics tools such as Google Analytics and Google Tag Manager to track campaign performance, conversions, user behavior, and ROI.

- Ability to analyze campaign data and generate actionable insights to improve lead quality, conversion rates,



and overall campaign performance.

- Knowledge of
SEO and content marketing will be an added advantage.

- Knowledge or hands-on experience with

LinkedIn Ads and Connected TV (CTV) advertising will be an added advantage.

- Excellent analytical, problem-solving, and decision-making skills

.

- Strong understanding of lead-generation funnels, audience targeting, conversion tracking, remarketing, and performance optimization

.

- Bachelor’s degree in
Marketing, Business Administration, Digital Marketing, or a related field

.

- Work Mode:
This is a full-time, on-site position

. Work from home / remote work is not permitted

.

📌 Digital performance marketing (Mumbai)
🏢 Thakur Global Business School (TGBS)
📍 Mumbai