Designation: Digital/Performance Marketing Manager

Department: Marketing

Experience: 3–7 Years

Employment Type: Full-Time

Job Summary

We are looking for a Digital/Performance Marketing Manager to lead the company’s digital marketing initiatives and drive measurable business growth through data-driven marketing campaigns. The role will be responsible for developing digital strategies, managing paid campaigns, generating quality leads, optimizing marketing performance, and improving ROI across digital channels.

Key Responsibilities

1- Develop and execute comprehensive digital and performance marketing strategies aligned with business objectives.

2- Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms.

3-Drive lead generation, customer acquisition, conversions, and revenue growth.

4- Manage and optimize digital marketing budgets to achieve maximum ROI/ROAS.

5- Conduct keyword, audience, competitor, and market research.

6-Monitor and optimize key metrics including CPL, CPA, CAC, CTR, conversion rate, and ROAS.

7- Develop and execute SEO, SEM, social media, content, email, and remarketing initiatives.

8-Work closely with creative and content teams to develop high-performing ad creatives, copies, landing pages, and campaigns.

9-Conduct A/B testing of creatives, audiences, landing pages, offers, and campaigns.

10- Manage conversion tracking, pixels, events, and analytics to ensure accurate campaign measurement.

11-Analyze customer journeys and optimize marketing funnels and landing pages.

12- Monitor website traffic, engagement, conversions, and overall digital performance.





13- Prepare weekly/monthly performance reports with insights and actionable recommendations.

14- Identify new digital channels, tools, trends, and growth opportunities.

15-Coordinate with sales, content, design, technology, and business teams to achieve marketing objectives.

Required Skills

1- Google Ads & Meta Ads

2- Performance marketing & lead generation

3 -SEO/SEM

4- Social media marketing

5- Google Analytics/GA4

6-Google Tag Manager

7- Conversion Rate Optimization (CRO)

8-Marketing funnel management

9-Data analysis and reporting

10-Excel/Google Sheets

11- Campaign optimization

12-Solid analytical and communication skills

Preferred Qualifications

1-Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

2- 3–7 years of experience in digital/performance marketing.

3-Proven experience managing paid advertising campaigns and marketing budgets.

4- Strong understanding of customer acquisition, conversion funnels, and ROI-driven marketing.

5-Experience in handling multiple digital channels and marketing campaigns simultaneously.

Key KPIs

1- Leads and qualified leads generated

2- Sales/revenue generated

3-ROAS and overall marketing ROI

4- CPL, CPA, and CAC

5-Conversion rate

6- Website traffic and organic growth o Paid campaign performance o Customer acquisition and retention

Ideal profile: A data-driven marketer who can combine digital marketing strategy with hands-on performance campaign management and take ownership of measurable business outcomes.

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits

- Cell phone reimbursement

Work Location: In person

📌 Digital/Performance Marketing Manager (Gomti Nagar)
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📍 Gomti Nagar