About the Role

We are seeking a creative, analytical, and performance-driven Digital Marketing Specialist to execute and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in paid advertising, SEO, social media marketing, email marketing, marketing automation, and GoHighLevel (GHL).

Key Responsibilities

Paid Advertising

- Plan, execute, and optimize Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
- Monitor ROI, ROAS, CPL, and CPA.
- Conduct A/B testing.
- Manage campaign budgets.

GoHighLevel (Mandatory)

- Build sales funnels.
- Create workflows and automation.
- Manage CRM pipelines.
- Configure Email, SMS & WhatsApp automation.
- Create landing pages and forms.
- Track leads and campaign performance.
- Integrate Zapier, Make, APIs and Webhooks.

SEO

- Perform keyword research.
- Execute on-page, off-page and technical SEO.
- Improve rankings and organic traffic.
- Use SEMRush, Ahrefs and Search Console.

Social Media Marketing

- Execute social media campaigns.
- Coordinate with design team.
- Increase engagement and brand awareness.

Analytics & Reporting

- Track performance using GA4, Looker Studio and GoHighLevel.
- Prepare weekly and monthly reports.
- Recommend optimization strategies.





Required Skills

Skills

- GoHighLevel (Mandatory)
- Google Ads
- Meta Ads Manager
- GA4
- Google Tag Manager
- SEO
- SEMRush / Ahrefs
- WordPress
- Marketing Automation
- CRM Management
- Landing Page Optimization
- Zapier / Make
- Excel / Google Sheets

Qualifications

Qualifications

- Bachelor's degree in Marketing, Business, Communications or related field.
- Digital Marketing certifications preferred.
- Google Ads & Google Analytics certifications are an advantage.

Experience Required

Experience

- 3–5 years of Digital Marketing experience.
- Hands-on paid advertising experience.
- Experience with GoHighLevel CRM and automation.
- Strong knowledge of SEO, PPC and lead generation.

KPIs

KPIs

- Qualified Leads
- CPL
- CPA
- ROAS
- Campaign ROI
- Organic Traffic
- Keyword Rankings
- Landing Page Conversion Rate
- MQLs
- SQLs

Soft Skills

Soft Skills

- Analytical thinking
- Communication
- Attention to detail
- Creativity
- Time management
- Teamwork

Why Join Us?

Advantages

- International projects
- Advanced marketing automation exposure
- Career growth
- Performance incentives
- Learning & development

📌 Digital Marketing Specialist (Jalandhar)
🏢 XLNC Exotic
📍 Jalandhar