Job Title: Digital Marketing Specialist

Location: Jodhpur, Rajasthan

Work Mode: Work From Office (WFO)

Employment Type: Full-time

Experience: 2+ Years

About the Role

We are looking for a results-driven Digital Marketing Specialist with 2+ years of hands-on experience in Performance Marketing, SEO, SEM, and SMO. The ideal candidate should have a strong understanding of digital marketing strategies and the ability to plan, execute, monitor, and optimize campaigns across multiple digital channels.

The candidate will be responsible for improving online visibility, driving qualified traffic, generating leads, and supporting overall digital growth.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Manage and optimize SEO strategies to improve organic rankings, website traffic, and visibility.
- Conduct keyword research, competitor analysis, on-page and off-page SEO activities.
- Plan and execute SEM campaigns, including keyword targeting, ad copy, bidding, and budget optimization.
- Manage SMO and social media marketing activities across platforms such as Facebook, Instagram, LinkedIn, and X.
- Develop strategies to increase social media reach, engagement, traffic, and conversions.
- Monitor campaign performance and optimize key metrics such as CTR, CPC, CPL, CPA, ROAS, traffic, and conversions.
- Conduct A/B testing of ad creatives, landing pages, audiences, and campaigns.
- Track website and campaign performance using tools such as Google Analytics (GA4), Google Search Console, Google Ads, and Meta Ads Manager.
- Prepare regular performance reports and provide actionable recommendations.
- Conduct market and competitor research to identify new digital marketing opportunities.




- Coordinate with content, design, and development teams to execute digital campaigns.
- Stay updated with the latest Google algorithm changes, advertising platform updates, SEO trends, and social media developments.

Required Skills & Qualifications
- 2+ years of professional experience in Digital Marketing.
- Strong hands-on experience in Performance Marketing, SEO, SEM, and SMO.
- Experience managing Google Ads and Meta Ads campaigns.
- Good understanding of keyword research, on-page SEO, off-page SEO, and technical SEO fundamentals.
- Knowledge of Google Analytics (GA4) and Google Search Console.
- Strong analytical and problem-solving skills.
- Valuable written and verbal communication skills.
- Ability to manage multiple campaigns and meet deadlines.
- Strong attention to detail and a results-oriented approach.

Preferred Qualifications
- Google Ads or Google Analytics certifications are an advantage.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
- Experience with WordPress and basic website management.
- Knowledge of content marketing and email marketing is a plus.
- Experience in lead generation or e-commerce marketing will be an added advantage.

What We're Looking For We are looking for someone who is hands-on, analytical, proactive, and focused on measurable results. The ideal candidate should be comfortable working across SEO, paid advertising, and social media rather than being limited to just one area of digital marketing.

Work Location

Jodhpur, Rajasthan

This is a Work From Office (WFO) position. Candidates should be willing to work from our Jodhpur office on a full-time basis.

Pay: ₹10,074.94 - ₹30,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Digital Marketing Specialist (Jodhpur)
🏢 Teleforce Global Services
📍 Jodhpur