Company Description Digiguru Pathshala Pvt. Ltd. is dedicated to making digital skills accessible to learners of all backgrounds, including students, job seekers, working professionals, and individuals from rural areas. The organization offers practical, job-focused courses in digital marketing, AI and machine learning, freelancing, and career growth, delivered in Hindi and regional languages.

Its programs emphasize industry-relevant skills, gamified and interactive learning, and affordability. With an AI-powered learning system and strong mentorship, Digiguru Pathshala focuses on real-world application, helping learners unlock job and freelancing opportunities. The team is driven by a mission to empower people digitally and support them in advancing their careers.

Role Description This is a full-time, in office Digital Marketing Specialist role based in Alwar.

The Digital Marketing

Specialist will plan, execute, and optimize digital campaigns across channels such as social media, search, email, and display to promote Digiguru Pathshala’s courses and brand. Daily responsibilities include creating and managing social media content calendars, running paid and organic campaigns, monitoring performance metrics, and preparing reports using web analytics tools. The role involves collaborating with content, design,



and academic teams to align messaging with course offerings, as well as conducting market and competitor research to refine targeting and campaign strategies.

The specialist will also engage with online communities, respond to inquiries, and test new digital marketing tactics to improve reach, engagement, and conversions.

Qualifications

- Proficiency in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
- Hands-on experience with Social Media Marketing, including content scheduling, community engagement, and paid social campaigns.
- Ability to use Web Analytics tools (e.g., Google Analytics or similar) to track performance, generate insights, and make data-driven recommendations.
- Strong Communication skills for clear, audience-focused messaging in both written and verbal formats.
- Familiarity with SEO, Google Ads, and email marketing platforms is preferred.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Comfort working on-site in Alwar with cross-functional teams in a fast-paced, mission-driven environment.
- Experience in the edtech or training sector and knowledge of Hindi and regional languages will be an advantage.

📌 Digital Marketing Specialist (Alwar)
🏢 Digiguru Pathshala
📍 Alwar