Digital Marketing Manager

Position

Digital Marketing Manager B2B | Demand Generation | GTM | ABM

Job Summary

We are looking for an experienced and results-driven Digital Marketing Manager to lead B2B digital marketing, demand generation, and go-to-market initiatives. The role will be responsible for developing and executing integrated marketing strategies that generate qualified pipeline, strengthen brand presence, accelerate customer acquisition, and support revenue growth.

The ideal candidate will have strong experience across B2B Marketing, Demand Generation, Lead Generation, GTM Strategy, Account-Based Marketing (ABM), Campaign Management, Content Strategy, Paid & Organic Marketing, Events & Partnerships, and Team Management.

Key Responsibilities

B2B Marketing & GTM Strategy

- Develop and execute integrated B2B marketing strategies aligned with business and revenue objectives.
- Define and execute Go-to-Market (GTM) strategies for new products, services, markets, and customer segments.
- Conduct market, competitor, industry, and customer research to identify growth opportunities.
- Develop customer personas, ICPs, buyer journeys, and messaging frameworks.
- Partner with Sales and leadership teams to align marketing activities with revenue and pipeline goals.

Demand & Lead Generation
- Own the demand-generation strategy and marketing funnel from awareness through MQL, SQL, opportunity, and revenue.
- Develop scalable lead-generation programs across digital and offline channels.
- Build and optimize lead-nurturing programs and conversion journeys.
- Work closely with Sales to improve lead quality, qualification, follow-up, and conversion.
- Track pipeline contribution, campaign ROI, CAC, CPL, MQLs, SQLs, and marketing-attributed revenue.

Account-Based Marketing (ABM)
- Develop and execute ABM strategies targeting high-value accounts and strategic prospects.
- Identify target-account lists and develop account-specific messaging and campaigns.
- Coordinate personalized content, advertising, email, events, and outbound activities for target accounts.
- Measure account engagement, pipeline influence, and conversion.

Campaign Management
- Plan, execute, and optimize integrated multi-channel marketing campaigns.
- Manage campaign calendars, budgets, timelines, creative assets, landing pages, email campaigns, and promotional activities.




- Conduct A/B testing and continuously optimize campaign performance.
- Coordinate with internal teams, agencies, vendors, and other stakeholders to deliver campaigns on time.

Content Strategy
- Develop and execute a B2B content strategy aligned with buyer personas, industry trends, and business objectives.
- Oversee creation of blogs, whitepapers, case studies, eBooks, webinars, reports, presentations, website content, and sales enablement materials.
- Develop thought-leadership and industry-focused content to strengthen brand authority.
- Work with content, design, product, and subject-matter experts to maintain consistent messaging.

Paid & Organic Marketing
- Develop and manage paid marketing campaigns across Google Ads, LinkedIn Ads, social platforms, display, retargeting, and other relevant channels.
- Develop SEO and organic-growth strategies to increase website visibility and qualified traffic.
- Manage website optimization, landing pages, conversion-rate optimization, and organic content initiatives.
- Monitor campaign performance, budgets, attribution, and ROI.

Events & Partnerships
- Develop and execute marketing strategies for industry events, conferences, webinars, roundtables, and networking events.
- Manage event planning, promotion, lead capture, follow-up, and ROI measurement.
- Identify and develop strategic partnerships, channel opportunities, and co-marketing initiatives.
- Collaborate with industry associations, technology partners, and other external stakeholders.

Team Management
- Lead, mentor, and develop the digital marketing team.
- Define team objectives, KPIs, priorities, and performance goals.
- Allocate resources across campaigns and marketing initiatives.
- Manage agencies, freelancers, vendors, and external partners where required.
- Foster a data-driven, collaborative, and performance-oriented marketing culture.

Analytics & Performance Management
- Monitor and report on marketing performance across the complete funnel.




- Build dashboards and provide regular reports to senior leadership.
- Analyze campaign, channel, customer, and pipeline data to identify opportunities for improvement.

- Track key metrics including

- Marketing Qualified Leads (MQLs)

- Sales Qualified Leads (SQLs)

- Pipeline Generated / Influenced
- Lead-to-Prospect Conversion

- Customer Acquisition Cost (CAC)

- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Website Traffic & Conversion

- Account Engagement

- Marketing ROI

- Revenue Contribution

Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 6+ years of experience in B2B/digital marketing, including experience in demand generation and lead generation.
- Proven experience developing and executing GTM strategies and integrated marketing campaigns.
- Strong experience in ABM, paid marketing, organic marketing, content strategy, and campaign management.
- Experience working closely with Sales, Business Development, Product, and Leadership teams.
- Experience managing marketing teams, agencies, and external partners.
- Strong analytical, strategic, communication, and project-management skills.
- Demonstrated ability to connect marketing activities to pipeline and revenue outcomes.

Preferred Skills & Tools
- Experience with HubSpot, Salesforce, Marketo, Google Analytics/GA4, Google Ads, LinkedIn Campaign Manager, and marketing automation platforms.
- Knowledge of SEO tools such as SEMrush, Ahrefs, or similar platforms.
- Experience with CRM, marketing automation, lead-scoring, attribution, and reporting.
- Experience in B2B SaaS, technology, professional services, healthcare, or other complex B2B environments is a plus.
- Google Ads / Analytics or relevant marketing certifications are desirable.

Core Competencies
- B2B Marketing
- Demand Generation
- Lead Generation
- GTM Strategy
- Account-Based Marketing (ABM)
- Campaign Management
- Content Strategy
- Paid & Organic Marketing
- Events & Partnerships
- Team Management
- Marketing Analytics & Attribution
- Pipeline & Revenue Growth
- Stakeholder Management
- Strategic Planning
- Budget Management

Employment Details Employment Type: Full-time

Experience: 7 - 10 years

Department: Marketing

Interested candidates can share your updated resume to Sandhya HR- (phone hidden)

📌 Digital Marketing Manager (Chennai)
🏢 AnnexMed
📍 Chennai